Beauty blogger Zoella has won millions of fans with her YouTube channel, beauty range and bestselling book.
But not everyone is pleased with her latest business venture.
The social media star, 27, originally from Lacock, Wiltshire, has faced criticism over her £50 advent calendar.
The gift, called the Zoella 12 Days of Christmas Advent Calendar, contains candles, notebooks and pens but has been branded a ‘pile of tat’ by disappointed shoppers.
Among those who have complained are parents who bought the advent calendar for Zoella’s young fans, with some claiming it is poor value for money.
Zoella, 27 is selling 12 Days of Christmas Advent Calendar for £50 a pop that contain branded beauty and Christmas gifts
The product, which is being sold at Boots, has received an average one-and-a-half star rating on the retailer’s website.
One disappointed customer posted: ‘DO NOT BUY This project is a joke to the consumer! Every single gift is an insult for the price of the present; it wouldn’t have been so bad If at least one product would be classed as a gift.
‘Zoella obviously doesn’t care about anything than the money this product tries to bring in.’
Another posted: ‘It’s just 12 doors of cheap rubbish.’
A third said: ‘This product is the biggest waste of money totally not worth £50 and it’s only got 12 doors, don’t know how she can sleep at night knowing that this is on the shelves!’
‘Bought for my daughter and honestly think that of the £50 price tag, £49.67 of this is for the packaging,’ another one star reviewer wrote.
The calendar contains a bauble, confetti, purse, candle 130g, two cookie cutters, a jotter pad, key ring, pen, a 30ml room spray, stickers and votive and is sold in Boots
Disgruntled customers said the project was poor value for money, calling it ‘absolute tat’
Many shoppers left one star reviews on the product, giving it an overall rating of one and a half stars
The advent calendar, which promises to ‘brighten and accessorise your home and life’, offers buyers a bauble, confetti, purse, candle 130g, two cookie cutters, a jotter pad, key ring, pen, a 30ml room spray, stickers and votive.
On top of the £50 price tag, customers are paying up to £5.50 for standard delivery.
The festive product is the latest idea from entrepreneur Zoella, real name is Zoe Sugg, who lives in a Brighton mansion with her boyfriend, fellow YouTube star Alfie Deyes.
Miss Sugg launched a fashion and beauty vlog in 2009 and now has more than 11 million subscribers, while her debut novel Girl Online is the fastest selling in history.
MailOnline has contacted representatives for Zoella and is awaiting comment.
The beauty blogger has made millions from her branded beauty products and blog, and also released the bestselling book Girl Online