A GoFundMe has been launched to help make a divisive BLM activist hired by Dove as its ‘fat pride’ spokeswoman feel ‘safe’ and ‘protected’.
Zyahna Bryant’s cousin Erica Chapman created the virtual begging bowl after Bryant was slammed online for ruining a white student’s life over a remark the 22 year-old activist admits she may have ‘misheard.’
Chapman said she wants to make Bryant feel ‘safe’ and ‘protected,’ writing: ‘My cousin Zyahna has passionately and courageously supported important social issues since she was 12 years old.
‘Sadly, in today’s national climate with so many angry, violent and unpredictable people, being a visible outspoken advocate and activist comes with significant risks.
‘Zyahna has been receiving hate mail and threats for YEARS, and recently they have become worse.’
The fundraiser has received almost $10,000 of its $15,000 goal – although it’s unclear what the money will be spent on.
Bryant found herself slammed online after news of her Dove campaign was first reported by DailyMail.com.
She was hired by the Unilever-backed firm even after the plus-size rabble rouser failed to apologize for destroying fellow University of Virginia student Morgan Bettinger’s life on the flimsiest of pretexts.
Bryant, 22, claimed she heard fellow University of Virginia student Morgan Bettinger threaten protesters by saying they would ‘make good speed bumps,’ in July 2020. She later admitted she ‘misheard’
‘Zyahna is currently a graduate student and we want to ensure that she is able to continue all of the work that she is doing in the classroom and in the community,’ the GoFundMe continues.
‘We do not want to allow these racist attacks to take away from that.
‘Please help Zyahna’s friends and family support her by ensuring she’s SAFE and protected as she continues her important work assisting and elevating marginalized people and communities.
Bryant appears to have no shortage of security support in place. Last week, she called the Chief of Charlottesville Police Mike Kochis on DailyMail.com after our reporter arrived at her home and politely requested an interview.
Chief Kochis conceded we’d done nothing wrong. Bryant appears to have the top cop on speed dial despite vocally calling for the police to be defunded.
Dove chose Bryant as one of their ‘paid partners’, a loose advertising and promotional tie-up, similar to that of Bud Light and trans activist Dylan Mulvaney.
The 22-year-old had hit headlines after claiming she overheard Morgan Bettinger threaten BLM protestors in July 2020, which she only later admitted she may have misheard after Bettinger was canceled and her life destroyed.
Zyahna Bryant is pictured speaking at a rally in Charlottesville in September 202
Mike Kochis, Charlottesville’s chief of police, explained he had received a call from Bryant saying ‘she was feeling uncomfortable,’ and wanting to ‘get ahead of any situation’
Last month, Bryant had posted on Instagram a video declaring she was a Dove ambassador, and discussing ‘fat liberation’ – a campaign to end the stigma of being overweight.
‘#DovePartner Fat liberation is something we should all be talking about!’ wrote Bryant.
‘That’s why I am partnering with Dove, to support the work of @naafaofficial, @flareforjustice in the Campaign for Size Freedom.
‘Tell us what Fat Liberation means to you using the hashtag #sizefreedom and tagging @dove to share your story.’
In an accompanying clip Bryant, who is proudly plus-size herself, said: ‘My belief is that we should be centering the voices and experiences of the most marginalized people and communities at all times.
‘So when I think about what fat liberation looks like to me, I think about centering the voices of those who live in and who maneuver through spaces and institutions in a fat body.’
A fundraiser has been launched to help make her feel ‘safe’ and ‘protected’ after hate mail and threats against her started to get worse
Bryant’s 27,000 followers on Instagram responded with an outpouring of support, praising her for promoting ‘fat liberation’ and declaring that the campaign was long overdue.
But she was roundly condemned on social media after news of her role in Bettinger’s cancellation was first shared by Reason magazine – with Dove now receiving blowback over its close association with Bryant.
The fiasco that threatens to engulf Dove is reminiscent of Bud Light’s disastrous decision to partner with transgender influencer Dylan Mulvaney, which saw the beer firm’s value tank.
‘This woman put another UVA student through hell, and it was all a woke lie,’ said one.
‘Shame on Dove for hiring her. Worse than Dylan Mulvaney. #BoycottDove’
Another added: ‘I’ve stopped buying their products. Never again!’
Using the hashtag ‘Boycott Dove’, another said: ‘I’ll have to toss my Dove products and never buy them again!’
Bryant has in recent years been making a name for herself as a BLM activist, her website says that she began campaigning as a child.
‘At the age of 12, she organized her first demonstration, a rally for Justice for Trayvon Martin and other unarmed black lives lost to police violence,’ the website states.
Others shared images of their Dove bars in trash bags, vowing to never buy from the company again.
On social media platform X, users vowed to boycott the cosmetics company over their decision to have Bryant
X user Carole Thorpe dumped her remaining Dove bars at news of Zyahna Bryant’s hiring and says she will no longer make any purchases from the brand
She went on to organize the Black Student Union at her high school, and join the Charlottesville Youth Council.
In the spring of 2016, she began petitioning Charlottesville city to remove statues of confederate leaders from the city, which the city eventually did.
Conservatives were furious, and in August 2017, a Unite The Right rally was held in Charlottesville, with neo-Nazis carrying tiki torches marching through the streets chanting: ‘Jews will not replace us.’
A counter-protester, Heather Heyer, 32, was deliberately run over and killed by white supremacist James Alex Fields Jr: he was sentenced to life in prison for her murder.
Donald Trump infamously declared that there were ‘good people on both sides’ at the rally.
In July 2020, amid the George Floyd protests, Bettinger mistakenly drove into a street where protesters were gathered.
Bettinger said she told a truck driver, who was in front of her and blocking the way, that: ‘It’s a good thing that you are here, because otherwise these people would have been speed bumps.’
Bryant tweeted that Bettinger had said the protesters would have ‘make good speedbumps’ and implied the words had been said with malevolent intent.
Video evidence does not show the moment Bettinger made the comment, but it does show the aftermath of protesters banging on her car, yelling obscenities at her, and making fun of her for crying as she called her mother and the police
Although Bettinger did admit during a student misconduct trial that she had said something similar to a truck driver that was blocking the road, she insists she hadn’t said it as a threat.
She claims she said words to the effect of: ‘It’s a good thing that you are here, because otherwise these people would have been speed bumps,’ Reason magazine reported.
Bettinger – whose late father was a police officer – says she had merely been sharing her relief that the unnamed truck driver was there to protect the protesters.
She says she did so because she was happy his presence lessened the chances of a repeat of the infamous 2017 Unite the Right rally in the city, which saw anti-racist protester Heather Heyer run over and murdered by a white supremacist.
But Bryant initially insisted on Twitter that Bettinger had indeed threatened her and others, even though it was later claimed she’d only been told about the speed bumps comment second hand.
She tweeted: ‘The woman in this truck approached protesters in #Charlottesville, and told us that we would make ‘good speedbumps.
‘She then called the police and started crying saying we were attacking her.’
Bettinger was quickly identified, with the revelation that she was pro-police – and with a late father who had worked as a police officer – further outraging her critics.
Bettinger is pictured in her car during the July 2020 protest. She insists she told a trucker blocking the road she was glad he was there to avoid a repeat of the 2017 Unite the Right rally
Bettinger was pictured on the phone while in her car in July 2020, as screaming Black Lives Matter protesters heckled her from outside
Bryant and others called for a severe punishment, or expulsion from UVA.
Bryant then embarked on an email campaign to have Bettinger expelled, tweeting: ‘EMAIL these UVA deans now to demand that Morgan face consequences for her actions and that UVA stop graduating racists.’
Bettinger was subsequently shunned at college, and even stalked around her hometown, making her fear for her safety.
UVA’s Judiciary Committee later found Bettinger guilty of making a legitimate threat, despite being unable to prove Bryant’s claim about her intentions.
Its ‘jurors’ told her that even saying the words in a harmless manner during the anti-racism protests of summer 2020 merited punishment.
Bettinger’s late father (pictured together) was a cop – something many critics zoned in on
Bryant also filed a complaint with the school’s Office for Equal Opportunity and Civil Rights (EOCR), where the student activist claimed Bettinger had made the statement five times and had discriminated against Bryant on the basis of race.
EOCR found that three of the five accusations could not be corroborated, and Bryant herself later admitted she may have misheard the ‘speed bumps’ claim.
Most damningly, the report – which was brought forth because of Bryant’s complaint – found that Bryant most likely did not hear Bettinger make the comment first hand.
No eyewitnesses were able to corroborate Bryant’s version of events.
‘Based on Bryant’s immediate and surprised tone following the second third party’s reply, EOCR finds it more likely than not that it was at that moment Bryant first learned that [Bettinger] made a statement about protestors making speed bumps,’ the report, obtained by Reason, stated.
The Judiciary Committee’s ruling is still noted on her permanent record – ruining the now-graduate’s chances at law school.
Bettinger is considering filing a lawsuit.