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Foreo’s ‘UFO’ can give you a spa-level face mask in 90 sec

Foreo has unveiled a high-tech new beauty product it claims will put the ‘revolution of skincare’ in the palm of your hand.

In an unforgettable exhibit at CES this year, Foreo has designed what it calls an emulation ‘of the dystopian skincare world,’ leading blindfolded attendees into a fog-filled ‘laboratory’ where subjects in glass cases are fed a mysterious pink liquid.

The booth is promoting a $300 app-connected product dubbed the UFO, which combines the techniques of thermo-therapy, cryotherapy, and light stimulation to create a face mask that works in just 90 seconds – and leaves nothing to peel off.

 

In an unforgettable exhibit at CES this year, Foreo has designed what it calls an emulation ‘of the dystopian skincare world,’ leading blindfolded attendees into a fog-filled ‘laboratory’ where subjects in glass cases are fed a mysterious pink liquid

FOREO’S UFO ‘MASK’ 

Foreo’s new UFO beauty device is said to offer spa-level treatment in just 90-seconds.

It uses LED light therapy, cryotherapy, thermo-therapy, and T-Sonic pulsations that can be activated by an accompanying smartphone app.

The heat works to open the pores, the firm explains, while the pulsations infuse the active ingredients more deeply into the skin.

Then, the cryotherapy seals the ingredients in, and firms the skin.

The LED lights are also said to work to stimulate the skin for a number of benefits, including anti-aging (red light), brightening (green light), and anti-acne (blue light).

The firm has far surpassed its goal on Kickstarter, and hopes to get the $300 product out in March or April 2018. 

The UFO launched recently on Kickstarter, and has already far surpassed its goal of $20,000, with $757,977 at the time of writing.

It’s a palm-sized device that changes temperatures, vibrates, and delivers LED RGB diodes to optimize the benefits of the treatment.

Foreo’s mysterious booth, protected by faux-soldiers and mock barbed wire, has caused quite a buzz at CES this year.

And, waiting in line for the brief tour, it’s easy to see why.

Caution signs line the enclosed booth, which has been designed to look like a secretive military research facility.

Visitors are given blindfolds before they enter, and warned: ‘under no circumstances’ should they drink the pink liquid if offered.

When the blindfolds come off, an even more elaborate performance is to come, with a ‘mad scientist’ and subjects who must insist ‘I am here of my own free will’ before drinking the pink fluid they’ve been given.

And, when one person – presumably an actor – violates the ‘no flash photography rule,’ he is accosted and rushed out of sight, as everyone else is made to put their blindfolds on once more.

The booth is promoting a $300 app-connected product dubbed the UFO, which combines the techniques of thermo-therapy, cryotherapy, and light stimulation to create a face mask that works in just 90 seconds – and leaves nothing to peel off

The booth is promoting a $300 app-connected product dubbed the UFO, which combines the techniques of thermo-therapy, cryotherapy, and light stimulation to create a face mask that works in just 90 seconds – and leaves nothing to peel off

The UFO launched recently on Kickstarter, and has already far surpassed its goal of $20,000, with $757,977 at the time of writing. It’s a palm-sized device that changes temperatures, vibrates, and delivers LED RGB diodes to optimize the benefits of the treatment

The UFO launched recently on Kickstarter, and has already far surpassed its goal of $20,000, with $757,977 at the time of writing. It’s a palm-sized device that changes temperatures, vibrates, and delivers LED RGB diodes to optimize the benefits of the treatment

From the sounds of chainsaws to the flashing lights that leave you momentarily blinded, the unique setup feels a lot like Halloween haunted house tour.

It might seem an odd way to sell a beauty product – and, that’s exactly what the company is going for.

‘We wanted to emulate this dystopian skincare world,’ said Foreo exhibitor Trisha Mendiola.

‘Especially in the US, we just keep building the same products, and the consumer is so victim to these marketing ploys, but those products are just static.

Visitors are given blindfolds before they enter, and warned: ‘under no circumstances’ should they drink the pink liquid if offered

When the blindfolds do come off, an even more elaborate performance is to come, with a ‘mad scientist’ and subjects who must insist ‘I am here of my own free will’ before drinking the pink fluid they’ve been given

Visitors are given blindfolds, and warned: ‘under no circumstances’ should they drink the pink liquid if offered. When the blindfolds come off, a more elaborate performance is to come, with a ‘scientist’ and subjects who must insist ‘I am here of my own free will’

The exhibit, which subjects attendees to blasts of different temperatures, light variations, and even the buzz of a fake ‘chainsaw,’ is designed to bring the sensations delivered by the tiny UFO to life on a larger scale

The exhibit, which subjects attendees to blasts of different temperatures, light variations, and even the buzz of a fake ‘chainsaw,’ is designed to bring the sensations delivered by the tiny UFO to life on a larger scale

‘They look good, but they don’t benefit the skin on the highest optimization.

‘So with this, you use the least amount of product; you can do it in 90 seconds, and you can do it whenever you want.’

The exhibit, which subjects attendees to blasts of different temperatures, light variations, and even the buzz of a fake ‘chainsaw,’ is designed to bring the sensations delivered by the tiny UFO to life on a larger scale.

‘What this device does, is it orchestrates every optimization of each ingredient in your skincare products,’ Mendiola said.

According to Foreo, the different types of stimulation work together to create the optimal penetration and benefits from the mask

According to Foreo, the different types of stimulation work together to create the optimal penetration and benefits from the mask

‘What we’ve released, instead of a messy 20-minute mask, we have these packets. They go ahead and insert here, and this is sequenced.

‘You think it through with your app – you would scan your mask, and that sequence is completely programmed to each ingredient.

‘If you think of an ingredient as a tone, and you’re thinking of your product as an instrument, what this does is it creates an orchestra.

‘This is the most forward device in beauty today, and will be for a long time.’

According to Foreo, the different types of stimulation work together to create the optimal penetration and benefits from the mask.

With the UFO, Foreo says users can apply the mask at any time of day, and won’t have to peel anything off once it’s done working. The team is hoping to see the product become available this coming spring

With the UFO, Foreo says users can apply the mask at any time of day, and won’t have to peel anything off once it’s done working. The team is hoping to see the product become available this coming spring

‘Instead of putting a sheet mask on, which is completely static, in 90 seconds you’ve just completed 126 times more result than a sheet mask,’ Mendiola said.

‘But additionally, the long-term benefits are increased, almost like your daily moisturizer.’

With the UFO, Foreo says users can apply the mask at any time of day, and won’t have to peel anything off once it’s done working.

The team is hoping to see the product become available this coming spring.



Read more at DailyMail.co.uk


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