As a business owner, your website is going to be the online face of your business. Most of your prospective clients will first visit your website before contacting you. Keep in mind that it only takes 0.05 seconds for a user visiting your website to determine whether they’ll stay or leave. That’s why it is so important to choose a design company that will help you reach your target audience effectively.
With so many design companies in the market today, deciding which company will deliver what you need can be a daunting task. Here, we list eleven factors to consider when selecting a web design company.
- They are Keen to Listen to Your Ideas
As the business owner, you know what you are selling, and you have the bigger picture of how you would want it to be perceived by your target audience. A website company should listen to your ideas and put them into action. If a website agency doesn’t meet your expected needs, you wouldn’t want to work with them.
- Check Some of the Websites They Have Built
First, you need to do a background check on the web design company portfolio to see some previous work examples. Do you think the previous websites were professional and user-friendly?
Looking at your web design and development firms’ previous jobs will give you a better idea of what they can do for you. Be keen on details, and when you have verified all your questions, you may consider working with them on your website.
- Time Commitment
Is your web design company willing to spend time with you as you build the website together? Get to know how much time will be required to complete the project. You may want to find out if the company is willing to write content for your website or if the company will be available when you require updates on the website.
- They Have a Marketing Department
When a web design company has developers, marketers, and developers, you can be confident in their end product. A marketing department is as essential as the developer to boost your website to the next level.
- Customer Feedback
Reviews from a satisfied customer are the best way to tell an agency’s professionalism. Success stories go a long way in building trust in a web company. Make sure to look for testimonials and ratings on third-party platforms such as Clutch and Good firms.
- Visit Their Social Media Pages
Check out a web agency’s social media page to tell you more about the company. Facebook is informal and employee-related, while Linked-in is business-oriented. Visit both sites to see what information you can gather on the web company’s background.
A fully customized page regularly updated is a sign that a web company takes its business seriously.
- They Use Responsive Web Design
With the rise in technology these days, a responsive web design is the best way to design a website. Mobile device users have increasingly grown over recent years. A web company should ensure that a business website is optimized for every device.
If a web agency isn’t well equipped with review response service know-how, think twice before hiring them to work on your website.
- Size
Ask yourself questions such as how big your company is? How big are the companies they have worked for? Do they understand your needs? Understand that designing a website for a small-based company is different from a large company. The dynamics are all different.
The web company has to understand your company’s needs; look for a company capable of working with your business size.
- Determine the Level of Support You Need
When it comes to owning a website, you expect a level of support from your web design company, such as resetting a password, updating an element on the website. Some changes on the website happen regularly to keep the website as accurate and efficient as possible.
Ask yourself how cooperative is the company you are working with? A good web company should be willing to provide you with the tools to add new pages, articles, content as often as possible. This type of ongoing support is vital to ensure that your website remains updated and relevant to your target audience.
- The Design Team Has Experience in Multiple Industries
A design team with different industries is more likely to understand your needs and build a website that can reach a bigger audience. Your website has to stand out from all the others, and a company that has worked with other brands may understand your every need.
- They Keep Up with The Latest Design Trends
Website design trends change year by year to more updated and modern ideas. Customers will mostly trust a business that has a constantly-updated website. A web design company has to be familiar with the latest web design trends and convert, starting with the most important trends related to your business set-up.
Choosing the Right Web Design Company
Choosing a web design company is not the easiest task. There are so many agencies in the market that promise success stories. The first thing to do is to ask around, and referrals work better in this case.
Before approaching any web agency, conduct thorough research. Start by Googling for web agencies around your local area and learn more about them on their Social media pages. Take your time to fully go through their portfolio and finally choose a company that meets all your needs.