Dave Hughes admits cracking Sydney’s radio market has been a challenge – after his ailing 2Day FM breakfast show plummeted to its lowest ratings ever
Dave Hughes’ 2Day FM breakfast radio show has long suffered in the ratings.
And on Monday, the comedian, 51, admitted it’s been an uphill battle cracking into Sydney’s radio market since its conception last January.
‘The Sydney market is very established and there are breakfast shows that have been on in Sydney for a decade or more, they’ve got rusted-on audiences,’ Dave told The Australian.
Challenge: 2Day FM’s Dave Hughes, 51, (pictured) has admitted cracking Sydney’s radio market has been a challenge after his breakfast show reached an all-new low in the ratings
‘We’re starting a breakfast show on a network that had been playing music for two years before we came on, so we were starting from nothing really in terms of trying to get people to change their habits.’
Ed hosts 2Day FM’s breakfast slot alongside comedian Ed Kavalee and presenter Erin Molan.
In August, the show tumbled to an all-new low in the ratings, slipping down 0.9 points to a 2.4 per cent market share.
Struggle: ‘The Sydney market is very established and there are breakfast shows that have been on in Sydney for a decade or more, they’ve got rusted-on audiences,’ Dave said
Two years prior, 2Day’s previous breakfast offering of Grant Denyer, Ed and Ash London also recorded the same low numbers.
The breakfast show has since clawed back, and this month celebrated their best result in three years with a 4.2 per cent audience share.
It comes after Dave recently relocated to Sydney to host his breakfast show.
Based in Melbourne with his wife Holly Hughes and their three young children, Dave told The Daily Telegraph in December Holly ‘freaked out’ about the far from ‘ideal’ arrangement.
Ed hosts 2Day FM’s breakfast slot alongside comedian Ed Kavalee and presenter Erin Molan
‘The truth is I will be buying a property in Sydney in the next month or so and I will be up there a lot but we will still be splitting our time between Melbourne and Sydney.’
Dave started his radio career in 2001, alongside Kate Langbroek and Dave O’Neill on Nova’s Hughesy, Kate and Dave breakfast show.
In 2014, the radio show relaunched on the KIIS Network but it was axed two years later.
In 2018, Dave and Kate joined the Hit Network replacing Australian comedy duo Hamish Blake and Andy Lee.
History: Dave started his radio career in 2001, alongside Kate Langbroek (left) and Dave O’Neill on Nova’s Hughesy, Kate and Dave breakfast show
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