When it comes to evaluating any healthcare website, a complete disconnect can be observed between what the users expect to see and what healthcare organizations offer. In case you are not feeling convinced with the said fact, just consider the following:
- More than 90% of healthcare marketing professionals believe that the website of their organization is the key driver of new business.
- More than 50% of customers or patients conduct online research before approaching a suitable medical facility
- Around 85% of people are unsatisfied with the experiences they had with healthcare websites with overall functionality and structure a main cause behind the dissatisfaction.
Whereas digital platforms have become a lifeline for healthcare organizations and their marketing teams, patients are not getting what they want and feeling helpless as well as irritated. The average medical facility providers are struggling very hard when it comes to providing a satisfactory end-user experience. They are also found grappling with how to design and develop a commercially successful healthcare website that can deliver a delightful experience to their patients.
The healthcare websites that are designed and developed with the focus on end-users’ experience provide an amazing experience while impacting the mindset and perception of the users in many ways. An effective and efficient healthcare website designed and developed by the best website development company in Delhi NCR incorporates a large number of elements including functional excellence to achieve marketing goals, mobile responsiveness, and many more other features.
This blog sheds light on the top 4 web design and development principles following which a great healthcare website can be built:
Provide your patients with ease of data visualization
Data visualization is a new phenomenon that a large number of healthcare organizations and other industry verticals have started to implement in their web projects with the help of the best web development company in Delhi NCR. Data visualization, acting as an effective and efficient business intelligence tool now has taken entry into the customer’s space as well. Data visualization in simple words is all about showing users even the complex pieces of information in easily accessible and digestible ways so that they can do the needful without anybody’s help.
Today, the online environment has accustomed users belonging to all walks of life to have easy and effortless point-and-click access to a sea of different types of data that range right from their digital wallet transaction history to what they have bought from online platforms in recent months or even years. The medical facilities providers who still think that patients would still wait for an individualized phone call or a series of emails from them are likely to lose a robust business.
Provide your patients with actionable insights
Sometimes, while visiting a doctor, you must have experienced the staff appointed at that facility is speaking a tricky language that you couldn’t make out even a little bit. Although they were communicating in the English language, the words had a tricky meaning. Almost all healthcare personnel make use of industry jargon that is understandable only to those who are well familiar with those technical terms and acronyms due to their similar daily routine.
A recently concluded study has revealed that the inability to understand this medical jargon as well as lack of particular recommendations is paralyzing the communication between a doctor and patient. The same can apply to the healthcare industry as a whole. However, in recent years, there has been some improvement in the patient-centric approach, but a lot still needs to be done.
To be patient-centric in the healthcare sector needs a sea change in the mental paradigm. A healthcare website needs to be designed and developed by any professionally competent web development company in Delhi NCR keeping in view the patients’ emotions. This needs a thorough understanding of the bitter truth that each patient who visits any medical facility doesn’t have as much knowledge as the medical professionals have.
The digital interface that you create for your website must be user-friendly and easy to understand what they are viewing. Useful and actionable content on a healthcare website not only builds up the trust of patients’ towards a particular brand but also inspires them to come back again and again.
Equip your website with robust-yet-simple search functionalities
When it comes to searching anything right from a needle to the mountain, Google does it all for the searchers in the blinking of an eye. Search is a marvelous example of how artificial intelligence is changing everything around us. A healthcare website’s search functionalities that are incorporated by the best web development company in Delhi NCR act like a mini-Google capacitating a user to scan the website’s ecosystem.
The administrators of a healthcare website need to make sure they are providing robust-yet-simple search functions to their users. Any healthcare website can lose users if it is not meeting the users’ expectations on the front of search functionalities. On the other hand, a website where users can find what they want with ease becomes a permanent favorite with a place in their browsing history.
A simple yet intuitive site taxonomy
It is mandatory for any healthcare website designed and developed by the best website development company in Delhi NCR to have a simple yet intuitive site taxonomy. Also identified as the navigation structure of a website, taxonomy is the way any website is organized and structured. In totality, it makes for an intuitive sense when the visitors start browsing it page by page and section by section.
A healthcare website should be organized in such a way that even a layman can effortlessly understand how it is structured. Thus, the site will provide the users with all the relevant information they are searching for quickly and effortlessly without anybody’s help.
The endnote
Sterco Digitex is the best website development company in Delhi NCR with more than 2 decades of proven experience within the industry. The company understands well what it takes to design and develop a unique and techno-rich website for the healthcare industry. You can approach the company either for a whole new project or any redesigning job of your website.