Starting a business requires an effective business and marketing plans. With numerous competitors attracting customers in the marketplace, it is vital to implement the right strategies in order to compete with them. Outdated marketing techniques no longer work today because you will be left far behind from competitors. This can be hazardous for startups and big businesses alike.
However, the involvement of technology in our lives are shaping the future of businesses of all sizes. For example, the successful startup, Airbnb uses Artificial Intelligence to detect a guest’s fraudulent activity by scanning their social media profile before confirming a reservation.
With the wide range of technology solutions available, it can be difficult to narrow down the list. So, to avoid confusion, let’s take a look at these 5 types of essential technology that you can implement to your startup business:
Live-answering Service
As a startup business owner, your goal is to secure its place in the industry. While this can be done by employing the latest technology, the thing that matters the most is how you communicate with your clients and prospects. The first impression determines whether potential clients are willing to stay with you or turn their heads, in search of an alternative.
If you are unsure of how to provide the best customer service, then you can hire a live answering service. A receptionist will take your calls and professionally respond to them on behalf of you with the help of a custom script. Not only this will make your business more demanding but also will give you a competitive edge.
Cybersecurity
Just like how you prioritize security for your abode, you should do the same for your business. With the growing number of people connecting to the internet, there is a high risk of security breaches. If your business fails to protect customer information and other sensitive data, then you will have to face the consequences.
Having said that, you can invest in tools that minimize the risk of security breaches, such as a reliable cloud service. Alongside, it is ideal to keep your system up-to-date and regularly check for data leakage.
Project Management
Suppose your client assigns your team a project that needs to be delivered before the deadline. While working on the project, your team questions among themselves whether they are on the right track and whether they will be able to get the job done on time.
In order to keep your business running smoothly, you may want to use project management software. The software allows employees to collaborate from anywhere, distribute tasks, meet goals on time and so on.
CRM Systems
Startups are always looking forward to growing their business. If they are able to improve customer experience then eventually, they can build a loyal customer base which means more revenue.
CRM systems help you to expand your business. CRM allows you to keep track of customer activities so that you can have the latest information on each customer. Plus, you can manage the sales pipeline and automate repetitive tasks. A reputable CRM system, like Salesforce, offers a multitude of features that will streamline your business.
Cloud Computing
One of the major issues that startups face is the lack of budget. Whatever services or technologies they are going for, they will want to ensure they get the optimum results at a minimal cost.
Cloud computing allows startups to make a small investment for various features, including security. It also allows users to work with employees outside the office, thus eliminating the need for purchasing equipment.
As technology is rapidly growing, it is essential to stay updated. With the right technology solution, you can kickstart your business and work on its development.