Social media has influenced many aspects of our lives today. From personal communication to watching the birth of the child of your favorite singer. They are used as a means of communication, job search, a place for shopping, a dating platform, a media center, etc.
We can say that almost all Internet users are on one or another social network. According to Hootsuite, this is about 4.6 billion users. Not surprisingly, businesses from large to small are actively using this tool for their purposes.
It’s not just about the advertising you see in your news feeds, but about communication from the company.
There is a trend that the audience trusts those corporations whose leaders communicate with the audience on social media. Thus, the brand has a human face. It is easier for individuals to associate themselves with others than with logos and slogans.
In our opinion, there are five approaches to improving your leadership image on social media.
Unfiltered Information for Leaders
Senior management of companies usually receives information already in filtered form. This is usually internal mail or reports, official documents delivered by other high-ranking managers. There is no direct contact with the opinions of the team or customers.
A small circle of people forms only an information bubble. Some of the key data may not reach the executives through these channels.
The leader’s communication with a broader audience on social media can significantly change the situation. Imagine that a CEO, through a post on FB, asks his employees what can be improved in working conditions.
Or ask for ideas for a new product. Or if they need training courses. Of course, this will raise the percentage of trust in the leader. Employees will feel engaged. And most importantly, the CEO will receive a portion of insights directly.
Keep Everyone Informed
The company’s latest news and regular updates usually appear in corporate mail or on its social media accounts.
When we talk about critical changes, strategic announcements, or the launch of a major project, at this point, leaders can use their social media. These messages will feel more personalized for those who are involved.
In addition, stakeholders will be confident that the CEO is engaged with the issues.
There is a major point. When choosing which network for conversations, check where your audience is the largest, or consider sharing your posts on LinkedIn and Facebook or Twitter. The scenario may be different, but you get the idea.
Being a successful business is not always enough to gain the favor of the general public and stand out from the competition.
Public discussion and support of socially essential issues create a positive image for the corporation and make it more than a provider of goods and services. Leaders should choose topics that overlap with personal values because words must always be supported by appropriate actions to create an impact.
The real indicator of success, in this case, can be not only the growth of followers but also if you have become a topic in a leadership essay by StudyDriver or other popular writing services.
The world is talking not about those in power but about those who know how to use this power for good.
Worse than the crisis itself may be how the company handles it. You may have encountered a situation where the brand’s mistake resonated, even more, when the crisis management was trying to hide the issue. This is not the plan that leaders should use.
The best thing SEO or other executive managers can do in this case would be to address the audience. The appeal may contain different details depending on the situation.
The main goal is to acknowledge that this situation has occurred, and every effort will be made to rectify it. Reporting a problem on social media not only allows you to hit a wide audience but also get an instant response, which is also crucial.
Share Your Knowledge with the Audience
Another strategy for developing your leadership can be to develop credibility in one area or another. First of all, talk about topics related to your business. Show your expertise. And to expand the audience, connect a few other topics.
For example, you are the owner of a space organization, which of course, tells about the development of rocketry, satellites, and space opportunities. Start telling your followers about cryptocurrencies – and here, you have another million subscribers and bonus points to leadership.
Social media can really work for you and bring improvement to your leadership if used properly. But the mere presence of top management businesses on social media does not automatically make them better leaders. It requires an effective master plan.
Building engagement between you, your brand, and your audience should be part of the policy of most public organizations. Society has changed so much that everyone wants to be a part of the conversation. And here the choice is yours – to lead it, or just watch.