News, Culture & Society

5 Ways to be Popular on Twitter

With over 192 million active users in a day, Twitter has undoubtedly become the goldmine of opportunities to provide greater exposure and better coverage to your personal brand or business. But becoming popular on Twitter is not as easy as opening an account. If you think that spending truckloads of money to buy Twitter followers will help gain more engagement on Twitter then you are gravely mistaken. While these methods might work on platforms like Instagram or Facebook, one can only gain followers on Twitter through their intellectual prowess and well-planned marketing strategy.

To make things a tad bit easier for you, we have curated a list of ways to become popular and gain more engagement on Twitter without spending a fortune on fake followers. While they might seem simple and childish, these methods are often overlooked by business owners and creators even though they prove to be very handy when it comes to getting higher exposure and gaining more followers on Twitter in no time!

Optimize and update your profile regularly

Your profile can act as a deciding factor in determining whether a person will follow you or not. With the constant rise in the number of bots, users don’t follow anyone unless they are sure that the account is genuine and posts insightful content. So make sure you add an attractive picture or high-resolution logo, links to your blogs, website or other social media accounts and a short description of what the users can expect from your tweets. Another way to rake in more followers is to provide your Twitter handle on your website and other accounts on Facebook or Instagram and post your best tweets on these accounts as well. This will help direct traffic and gain more engagement on Twitter as people who already follow you on other mediums will easily use the link and follow you on Twitter as well!


The first step to become popular is to engage and form new bonds with your followers! Twitter thrives on meaningful conversations so make sure you reply to comments when you are mentioned in conversations. Similarly, retweeting other people’s tweets consistently is also essential as it shows that you acknowledge and respect other people’s opinions. Doing so regularly will not only help gain more engagement on Twitter but will also help you climb the popularity ladder if someone famous notices your retweet or reply. This might even spark a fun and engaging thread if you happen to get in an interactive Twitter chat with fellow content creators who are from your field. Last but not the least, it will help you find more like-minded people and be a part of a close-knit community which will help your brand grow exponentially.

Tweet more of insightful and relatable video content

Another important factor that influences the follower count and engagement rates on any account is the quality and frequency of tweets. While it is no secret that the lifespan of a tweet is only up to 14 minutes, you need to make up for this by tweeting several times a day. If you are worried that you will run out of stuff to share, you can always plan before-hand and decide to post your own content and retweet other people’s works, videos, photos or informational or statistical data. You can drop in a motivational quote or a tweet to check on your followers as this will not only show that you are actively participating and initiating conversations but will also show them your friendly side. Make sure you post visually pleasing content that is informative to gain more engagement on Twitter.


Hashtags and keywords have become one of the most important factors when it comes to making your tweets or posts viral or to support a cause. When it comes to promoting your tweets, hashtags can be of great help as including relevant and trending hashtags in your tweet will help in pushing your content to users who are interested in related topics and will most likely react to your tweet and it might also help in reaching out to potential clients. Don’t add too many hashtags in your tweet and include only the most relevant and trending hashtags. You can also create your own hashtags for certain weekly or daily tweets as this will help in building a unique community and keeping a track of how many people are talking about your brand or business and actively participating with what you have to offer.

Reward your followers

Last but not the least, the best way to increase interaction on your tweets is to hold an interesting giveaway, quiz or contest every now and then. No matter what your niche is, your followers would love to be rewarded for participating in a contest or for being associated with your handle for a long time. So utilize this trick in the best possible way and impress your followers by sending the gifts, giving them a shoutout, acknowledging them whole-heartedly or by retweeting some of their best work on your account to make them feel special and happy!

So make use of these clever hacks to grow your social media presence instead of finding ways to buy twitter followers as it will not lead you anywhere! Do let us know which trick helped you the most in the comment section below!