7 Mobile App Testing Trends To Watch Out For In 2023

Voice Search is increasing in popularity

In recent years, voice search has become increasingly popular due to the rise of digital assistants such as Google Assistant, Siri, and Alexa. By 2023, experts predict that there will be 8 billion digital assistants in use, fueling explosive growth in voice commerce, especially for online purchases.

Developers and companies need to reconsider their strategies when it comes to search engines now that more individuals have access to them. You should optimize your app and website for voice search so that users can find you even if they aren’t specifically looking for an online store.

This trend necessitates investigating options like schema markup and structured data for improving your app’s compatibility with voice search.

Interactions Through AI Are on The Rise

Because of the rising demand for customization and automation in the web app industry, AI will assume a pivotal role.

AI can help with testing mobile apps by increasing interaction, driving engagement, and providing a better customer experience for your site’s users so that they can find relevant and valuable services, search results, and items.

Chatbots, for instance, can answer frequently asked questions and help with other issues that may arise from site users.

Customers may utilize your AI chatbots instead of calling to inquire about store hours.

App And Data Security Remain Top Priorities

You must run security tests on your app while it is still under development and even after you make any modifications. Limiting who may access certain parts of your app or website is another good security measure.

You can add multi-factor authentication or designate specific user roles to fortify safety.

Growing Number of AI Apps

We have seen the potential success of augmented reality applications with the release of games like Pokemon Go and AR filters in messaging apps like Snapchat and Instagram.

More companies will likely follow suit, exploring using augmented reality to showcase their wares. Apple and IKEA have collaborated on augmented reality software to allow potential customers to try out IKEA furniture in their homes virtually.

The app will utilize Apple’s ARKit and will be the first place users can purchase new items. If the app is effective, it could inspire imitation from companies in other sectors. Testing these apps will require concerted effort.

Test automation platforms like HeadSpin provides AI testing solutions to help you build high-performing apps. You can use this mobile app testing tool to test your apps on real, SIM-enabled devices from anywhere in the world.

Location-based applications

Increased use of location-based services (LBS) is influencing a sea of changes in mobile application testing of location-based apps.

Advertisers and publishers may now more precisely target their audiences with more relevant ads thanks to advancements in location intelligence and the ability to trace user visits to specific locations.

Location-based services (LBS) will increase across various industries, including tourism, navigation, security, online payments, and indoor mapping. Creating location-based solutions for users is now simpler than ever, thanks to readily available APIs and Google Maps technologies.

Growth In Low-Code/No-Code Platforms

With the help of LCNC platforms, regular people like you and me can learn to code and design our purpose-built apps.

Users with no programming experience are nonetheless able to create apps with the help of such platforms, thereby lowering the barrier to entry for app development.

Examples of platforms that don’t require programmers to write code include those using a drag-and-drop interface, which simplifies and accelerates the creation of complex programs for large businesses.

Progressive Web Apps

“Progressive Web Apps” (PWA) are the new standard for mobile web applications. They don’t need to worry about issues common to mobile websites, such as poor loading times or the necessity for a continual data connection.

Features such as offline and full-screen modes, a home screen launcher, access to the camera and push notifications give PWAs an experience similar to that of a native app. Furthermore, they are more efficient than mobile websites in speed and data usage.

There is a need for a solution to the problem of mobile fragmentation and numerous operating systems, and Progressive Web Apps fill that role without requiring users to download and install anything.

Even though some businesses, such as the Financial Times, have switched to PWAs, others, such as Twitter, have offered a more lightweight, progressive alternative to their native apps (e.g., Twitter Lite).

We can anticipate a trend toward PWAs as the number of Progressive Web Apps (PWAs) of prominent apps like Flipboard, AliExpress, or Telegram grows.


With the proper app, you may extend your company’s reach and increase its exposure to its intended customers.

In addition to the apparent positive effects on revenue generation and brand recognition, it can also serve as a valuable promotional tool for cultivating client loyalty and exposing your firm to new audiences.