Over 500 million people worldwide use TikTok monthly. So, you see, how many potential viewers are there for businesses to reach only by producing short online videos.
Read, where to buy TikTok followers
Creating TikTok online videos is a great way to reach a specific target audience. The best part? The platform is flooded with videos that are easy-to-make and quick to go viral. What more could you expect from a video marketing tool?
The first step to getting your video viral is to increase engagement on TikTok. Unfortunately, it’s not that easy. You will need to do more than just uploading a video of someone or you singing. Here are 7 ways to describe how to get viral on TikTok really fast.
Stick to what you know
One of the best ways to generate a long-term audience on TikTok is to find a niche and stick to it. The TikTok algorithm will push your content onto the “For You” Page of your target audience who are interested in that specific type of content. It will also decrease the competition by placing you in the algorithmic pool among other creators with similar content.
If you are knowledgeable or experienced on a particular topic, show it off. You will be able to catch the attention of people who are looking forward to learning more about it. The same goes for artistic avenues like dancing or playing the violin. Create content that highlights your talents and niche and build your brand around it. Viewers are comforted when they visit your TikTok profile knowing what to expect.
How to increase engagement on TikTok
Use hashtags
Hashtags are social media’s effective technique to link content to specific topics or themes. Now, it is not impossible to go viral without the use of hashtags. They increase the chances of your content appearing in front of your target audience.
Avoid using generic tags. As discussed above, your goal is to grab the attention of the audience who wants to view your TikTok video content, so use tags that pertain to your content. For example, if you are a skateboarder and give skating tips, use #skater, #skateboarding, etc.
Lastly, you need the right number of tags. If you use too few, your content won’t get that required boost, whereas if you use too many, it may confuse the algorithm. Try using three to five hashtags, and make sure they are relevant to your niche and content. This makes it easier for the algorithm to sort content.
Pick a trending sound
One of the key elements that make this video platform so popular is the involvement of audio. It does allow you to upload a video along with its own audio, but if you want to increase the chances of your video going viral, pick a trending sound from the app. This does not mean that you need to sacrifice your audio from the video. However, you can adjust the volume of the trending audio, and use your video along with it. This will keep both the audios in the video.
Post consistently
Social media platforms including TikTok always favor content from creators who post regularly, as it brings more traffic to the app. This does not mean you should post every. Instead, choose a specific time ranging from a minimum of twice a week to a maximum of twice a day.
Posting consistently will provide your followers something to look forward to. It will also give new potential followers an impression of commitment when they scroll through your profile.
Encourage interaction
Views are the most important thing for a TikTok video to go viral, but it is not all that matters. Engagement via likes, shares, and comments lets the TikTok algorithm know that viewers are interested in your content, and this will generate more views.
You can go old school by asking your viewers to like, follow, and share your videos. But something that works far better, is asking a question in the caption of your post. It doesn’t necessarily need to be relevant to your video, as long as it encourages people to leave a comment.
Exit the app after posting
One hack that does not get mentioned often is getting off the app right after you have posted. TikTok wants you to use the app constantly, and when it notices that you are gone for a while after posting, it will try to get your attention by sending numerous notifications.
This can increase the chances of your content being pushed onto more users’ “For You” Page.
So next time, don’t wait around and keep on refreshing your notifications. Close the app and open it after a few hours.
Captivate your audience
Last but not least, the most important tip. You need to capture the attention of your audience to prevent them from skipping your videos without completely watching them. You should not bore your audience and keep them interested from the start.
Keep up with the trend by visiting the Discover page every now and then. There you will find the content trending in your area and make content on them.
Conclusion
Going viral on TikTok depends on how well you can utilize the algorithm, and it won’t always work. Applying the above-mentioned tips to all of your TikTok posts will increase your chances of going viral.