Are you about to start a vaping business, or you’re already running one?
The key to running your e-juice business with success is establishing a strong presence online by using digital marketing ad platforms to add the professional aspect to your business growth efforts. Aside from offering your products, you’ll need a bit more than super cheap e-juice deals.
By establishing a strong presence on social media platforms, prospects will land on your website. While your website is doing fine, it’s the other areas of your business you should worry about.
Having an online store is necessary in the internet world, but that alone isn’t enough to get more business. Some say that the vape boom is near its end; others claim that the vaping industry is rising. The time to step up your e-juice game is now, and here’s how your vape juice can help you do it.
Online vs. Brick and Mortar
Selling your e-juice online is the most popular way to sell your vaping liquids, but you shouldn’t underestimate the power of a ground-based store. Vapers are everywhere; they love to travel and indulge in traditional things. Both business approaches have their advantages, and the best option is to combine both ways of approaching your customers.
Selling online allows you to reach a wider audience in different parts of the world. Ground-based stores give you a chance to establish a relationship with your customers, expand your customer base, and create an impression of being an authoritative brand in your business niche.
Vapers are always on the lookout for top quality e-juice, so, in a way, it’s safe to say that the product sells on its own. Therefore, putting your juice for a spin via online marketing and offering it in ground-based stores is an excellent way to earn more by selling your e-juice.
Make Your Juice or Buy Wholesale
To get more business selling vape juice, you can go two ways:
- Make your own e-juice;
- Buy wholesale from well-known and reputable manufacturers;
As usual, both ways have their pros and cons. Buying your vape juice in bulk from well-established manufacturers costs you around $2-$3 per bottle and offers a nice turnaround. However, there are some hefty overhead expenses involved.
On the other hand, you can expand your business by adding home-made juice to the table, but then you’re risking getting your juice banned by the FDA due to not complying with the latest e-juice standards. If you can cope with the standards, going both ways is sure to get you more business.
Create Your Brand
In case you decide to start making your e-liquid, getting more business is all about appealing to a large audience, and you’ll need a custom recipe to do that. Seek a private e-liquid manufacturer to partner with. Formulate your recipe and customize your new juice bottles.
An additional benefit from partnering up is getting useful contacts with top-class shipping providers. That way, you can get discount rates on your shipping and maximize your profit margin in the process.
Dropship Vaping Devices
While selling vape juice is quite lucrative on its own, it isn’t enough to get your business juices going. We recommend that you toss in some of the best vaping devices on the market.
Besides making your business look more professional, this will also deepen your customers’ interest and, hopefully, attract some new ones. Selling vaping devices is an excellent way to upsell and cross-sell more products, but the most significant benefit is partnering with vaping device manufacturers.
What About Them Flavors
Nothing works better for expanding your vape business than adding more flavors to your offer. Vapers love different flavors of vape juices, and offering a range of liquids is the most effective way to attract more customers. Do some research on what’s currently trending and demanding, and add those flavors to your offer.
Start Selling High VG E-Juice
High VG volumes allow vapers to make massive clouds. Since this is a real hit in the vaping community, start selling high VG liquids to satisfy the masses. Since VG is quite thicker than PG, it allows vapers to create highly visible, enormous, and more dense vapor clouds. So, get e-liquids with a high VG ratio to boost your offer.
Fine-Tune Flavors by Mixing Unflavored Liquid
All vape shops sell pre-made flavors, so you should do better. Fine-tune your flavors by mixing top juices until you find a perfect combination that will appeal to your consumers. You can create a whole new string of products this way and get ahead of the competition curve.
Get Your Online Shop Up and Running 24/7
There is a common saying in the world of enterprise – business never sleeps. In other words, sell your products always and everywhere. Every person you cross paths with is a potential prospect.
Try new mod kits, flavors, add new products to refresh the offer, promote your business on social platforms, visit corporate events, look for partners, and do everything you can to show commitment to your company and brand. More importantly, get your website up and running 24/7, and optimize it for all available platforms to generate more revenue.