Move over millennial pink – there is a new popular hue taking over Instagram, and it comes complete with its very own health trend.
In recent months, healthy living fans have been flooding Instagram with picture-perfect images of bright blue food and drink, catapulting the superfood supplement responsiblke for the vibrant coloring to social media stardom.
Far from your average supplement or protein powder, Blue Majik – a chemical-free powder extract of spirulina – is not only believed to possess a number of health benefits, it also turns any food or beverage it is mixed with a rather beautiful shade of blue, helping it to become one of the most photographed health foods online.
Beautiful: The latest Instagram obsession is Blue Majik and everyone is loving the bright blue hue of the algae powder which can be put in foods to make them look prettier
Snowman: People cannot stop posting pictures of their Blue Majic recipes and some users are getting seriously creative with their bowls like this little marshmallow snowman
Benefits: Blue Majik is an algae extract of spirulina, a bacteria, and it’s right blue pigment contains many nutrients that are actually good for you
Healthy: E3Live, creator of Blue Majik powder, shared that aside from looking pretty, it is ‘clinically shown to relieve physical discomfort’
Indeed, the colored powder has taken over Instagram, with tons of photos being posted showing users beautiful blue acai bowls, juices, lattes, and even toast spreads.
Blue Majik is not only supposed to be rich in nutrients – and therefore very good for you – the powder can be put into anything, instantly making your meals content-worthy.
Plus, as an added bonus, E3Live, creator of Blue Majik, shared that there are many benefits to the gorgeous blue pigment because it ‘contains both phycocyanin, PC, and non-PC compounds.’
The powder is also ‘clinically shown to relieve physical discomfort, which means consumers feel better, can do more activity, and enjoy an overall better quality of life.’
While Blue Majik is still a new craze, little health benefits are known about the extract and the food director at Bon Appetit, tried the ingredient for a full week and had mixed reviews.
Food director, Carla Lalli Music, shared that she spent a full week trying to make the spirulina extract taste good, which was very tough because it has a strong and revolting taste of fish.
Drinks: You can add the powder to drinks, which this user did when making a foamy latte and they even added little star sprinkles and matching confetti
Desserts: Blue Majik can technically be used as a better and healthier option for a food dye, as these two users proved when they made rainbow stripes cakes
Smoothies: One user (left) made a cookies and cream milkshake out of Blue Majik and vegan Oreo cookies, while another, (right) added it to their mint tea
She admits that it took her five whole days to actually work out how to make the powder taste good and it was only on the fifth day when she sprinkled Blue Majik on rice that Carla felt it tasted okay.
Meanwhile, in addition to its less than appealing taste, some experts insist that there is not enough research to prove that there are any real health benefits to the superfood.
Indeed, according to Organic Authority, ‘scientific research to support its nutritional other worldliness is lacking’.
Also, even though Blue Majik is an extract from the otherwise healthy spirulina, that still doesn’t mean a thing because the site also states that, ‘Whereas clinical studies of Blue Majik are nonexistent, studies of spirulina are ample.’
However, the University of Maryland Medical Center, UMMC, also noted to the site, ‘the majority of studies on spirulina have been done on animals and in test tubes, not humans.’
Fruity: The bright blue color instantly brightens up any dish and makes any bowl look delicious and pretty, like this one which is full of bright, multi-colored fruits
Cookies and dream: Some users shared that they made ice cream and dipped cookies and cones out of the blue ingredient
Bowls: Both of these delicious majik bowls look so refreshing and pretty, even though there’s barely any other ingredients besides the pigment powder
Sweets: If you’re craving sweets but want to stay healthy, try these two simple treats that are made of frozen bananas blended with a scoop of Blue Majik and toasted coconut granola
Donuts: One creative baker made mini donuts and decorated them with a pretty frosting using Blue Majik, icing powder, butter and almond milk
Acai: If you’re sick of the usual purple acai bowls, then try the blue algae instead, it is much more appealing and appetizing
Spreads: These users proved that there is such a thing as healthy Pop-Tarts when they made these amazing spreads with sprinkles on top
Lattes: By adding Blue Majik to your morning tea or matcha, you will instantly be in a better mood as the bright blue hue is so much prettier
Toast: Move over avocado toast and sweet potato toast, the new toast spreads are Blue Majik and these two dishes look amazing
Pastries: If you’re craving pastries, why not make some cupcakes out of the blue powder and berries – not only is it healthier, the blue color looks like funfetti frosting
Drinks: Any drink you have from now on can be made to look stunning thanks to the blue powder, which these two people used and they even added cute sprinkles
Cake balls: Literally, we were not exaggerating when we said that Blue Majik can be added to absolutely any recipe, like this user proved when they made mini cake balls dipped in powder