It’s one of the most anticipated celebrity births in recent memory.
And Kylie Jenner’s pregnancy appears to have Mamamia staffers on high alert, with the Australian women’s website prematurely announcing the baby’s arrival on Friday.
An eagle-eyed reader spotted the mistake in the ‘Celebrity’ vertical on what appeared to be the mobile version of the website, sharing the gaffe to Twitter.
Jumping the gun? Kylie Jenner’s pregnancy appears to have Mamamia staffers on high alert, with the Australian women’s website prematurely announcing the baby’s arrival on Friday
‘Hey @Mamamia, Kylie has given birth?’ tweeted Sheridan Wright.
The screenshot contained a link to a story titled, ‘It’s official: Kyle Jenner has given birth to her very first baby’.
The headline began with the warning ‘***PREP DO NOT PUBLISH***’.
‘***PREP DO NOT PUBLISH***’: An eagle-eyed reader spotted the mistake in the ‘Celebrity’ vertical on what appeared to be the mobile version of the website, sharing the gaffe to Twitter
It appears the story was prepared in advance and ready to go live when it was confirmed Kylie that had given birth – which is, of course, yet to happen.
Daily Mail Australia has reached out to Mamamia for comment.
Kylie, 20, and her extended Kardashian and Jenner family have yet to publicly acknowledge that the cosmetics mogul is pregnant.
The big reveal: Kylie, 20, and her extended Kardashian and Jenner family have yet to publicly acknowledge that the cosmetics mogul is pregnant
Recent news reports have suggest that Kylie might finally reveal the news in an upcoming episode of Keeping Up With The Kardashians.
Her pregnancy was first reported last year and, since then, she has rarely been seen in public and has posted few updates to her popular Instagram account.
Kylie and her boyfriend Travis Scott, 25, went public with their romance in April. She was previously in a relationship with Tyga, real name Michael Ray Stevenson.
Lovebirds: Kylie and her boyfriend Travis Scott (left) went public with their romance in April. She was previously in a relationship with Tyga, real name Michael Ray Stevenson