Gigi Hadid looks every inch the sporty style icon as she shows off her athletic frame in a stunning new campaign for Reebok.
The model and keen boxer, 22, stars in the brand’s Spring / Summer 2018 campaign in athletic outfits showing off her sporty frame in sweatpants, sneakers, and edgy tops.
Posing in front of a deep pink background, Gigi dons an off-the-shoulders white crop top with long sleeves, putting her rock-hard abs on display.
Rock-hard: Gigi Hadid is showing off her athletic side in Reebok’s newest campaign, showcasing her strong shape in a crop top
Let’s go to the gym! Posing in front of a deep pink background, Gigi dons an off-the-shoulders white crop top with long sleeves, putting her abs on display
Ads: The model and keen boxer, 22, stars in the brand’s Spring / Summer 2018 campaign in athletic outfits showing off her sporty frame
The top is paired with blue sweatpants tied low on her belly, and in some frames Gigi has a beige jacket slipping down the back of her arms.
Other shots feature Gigi in front of an emerald green background, in an all-black outfit featuring leggings with Reebok’s name written down her left leg.
She models a matching top with three-quarter, see-through sleeves, bringing a touch of mesh to her athletic outfit.
In all photos, Gigi is wearing Reebok’s Freestyle Hi sneakers in white, a throwback to the 1980s, when the shoe was introduced and became a popular design for women doing aerobics.
Gigi’s campaign, shot by photographer Russell James, is part of the brand’s Always Classic initiative, which also features pop superstar Ariana Grande, rapper Lil Yachty, hip-hop duo Rae Sremmurd, and actress and dancer Teyana Taylor.
Earlier this week, another major campaign starring Gigi was unveiled, this time with Tommy Hilfiger.
The model debuted her fourth collaboration with the designer, an extensive collection of red, white, and blue clothing and accessories inspired by racing and motor sports.
Mixing styles: The top is paired with blue sweatpants, and in some frames a beige jacket
Face of the brand: Gigi’s campaign, shot by photographer Russell James, is part of Reebok’s Always Classic initiative
Angles: The model got down on the floor to perform a variety of poses in front of the cameras
Touches: Gigi’s make-up in the campaign is discreet, and lets her outfit take center stage
Au naturel: The model wears her hair down in casual waves, complementing her sporty clothes
Intense: A close-up frame sees Gigi shooting a piercing blue stare at the camera
Having fun! The model cracked up while posing for the shots in front of the pink backdrop
And fans will be able to get their hands on it quickly, too: The collection goes on sale February 25, the same day it hits the runway at Milan Fashion Week.
The Spring 2018 collection is Gigi’s fourth with Hilfiger after first partnering with the brand in Fall of 2016.
This time around, the designers are inspired by racing, with items like windbreakers, fingerless driving gloves, black-and-white checked bodysuits, and moto jackets.
‘Everything [about motor sports] is intriguing,’ the star told Vogue. ‘The technical aspect, the different ways they modify the cars to race differently, what the driver speaks to his team about while driving 200 mph.’
Those elements played a part in picking designing tight pants with vertical messages down the legs, flatforms and scarves with checkerboard prints, and those shiny windbreakers — Gigi’s favorite.
‘I personally love the way the windbreaker jackets turned out,’ she said. ‘I’m happy with the shapes and their ability to be worn as a fashion statement that is functional.’
The collection will hit the runway at Milan Fashion Week on February 25, and will be available to buy online that very same day — all part of the designer’s commitment to the See Now, Buy Now model and his TommyNow initiative.
This is the first time TommyNow will show in Milan, after presentations in New York, Los Angeles, and London.
Vroom vroom! Earlier this week, another major campaign starring Gigi was unveiled, this time with Tommy Hilfiger
Theme: The 22-year-old debuted her fourth collaboration with the designer, an extensive collection of red, white, and blue clothing and accessories inspired by motor sports
For the new season: The designs make up the Spring 2018 collection
See now, buy now: It will go on sale February 25, the same day that it hits the runway
‘My vision for TommyNow was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,’ Hilfiger told WWD last year.
‘It’s about the fusion of fashion, entertainment and pop culture and experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TommyNow show.’
As for Gigi’s role, Hilfiger explained in 2016, ‘We engaged with Gigi at the beginning of her trajectory, and I think it was just a feeling that we had that this girl was going to be beyond what any other model or any other “It” girl could be.’
‘I’ve known Gigi and her family for years, and it has been amazing to watch her grow into one of the world’s top models and most-followed fashion influencers,’ Hilfiger added, according to Vogue.
‘She is truly the definition of today’s “Tommy Girl” — her magnetic personality is bright and always optimistic, and her style is confident, effortless and cool.’
Also happening: Gigi posed nude with her sister Bella Hadid for the March issue of British Vogue
The supermodel herself is a huge fan of the brand and has spoken excitedly of their collaborating in the past.
‘I have always looked up to his brand, campaigns and design style,’ she said. ‘His company is one that I genuinely love and have been a fan of for my entire life, and Tommy is the easiest, most fun person to work with.’
The new Gigi x Tommy campaign images have been released just as Gigi stars with her sister Bella on the cover of the March issue of British Vogue.
Gigi and Bella posed for separate cover images, as well a nude photo in which they appear together.
The shoot has earned swift criticism from some who find it ‘awkward’ and ‘disturbing’ hat the pair would pose naked together, as well as those who think that Bella has been overly-Photoshopped.
‘That doesn’t even look like Bella,’ wrote one. ‘That is #Bellahadid?? Are we sure?’ wrote another.
‘Gross that their faces were photoshopped to this extent. Super gross that two siblings were asked to pose like this,’ yet another tweeted.