Shake Shack is showing a little love to its customers in anticipation of Valentine’s Day by launching a glittery millennial pink milkshake that is inspired by The B-52s’ hit song Love Shack.
And it’s not just diners who will benefit from the addition to the festive $5.99 shakes; the burger joint will donate two dollars to Canine Companions for Independence for every shake sold.
While the Love Shack strawberry blonde milkshake topped with whipped cream and glitter sprinkles sounds quite enticing, it will unfortunately only be available from February ninth to February 18 in select chains across NYC, LA and Atlanta.
Milkshake: Shake Shack is releasing the Love Shack Shake, (pictured), a glittery pink milkshake for Valentine’s Day to help raise money for a non-profit organization
Partners: The shake is inspired by the song Love Shack from 70s band, The B-52s (pictured) and two dollars of each $5.99 shake sold will go to Canine Companions for Independence
Some people might be wondering why Shake Shack chose to team up with the band, but Mark Rosati, Shake Shack culinary director, shared the reason in a statement.
‘At Shake Shack, music is in our DNA and The B-52s Love Shack holds a particularly special place in our hearts.
‘Between the band’s Georgia roots and the song’s many glitter references, there was no shortage of inspiration for the Love Shack Shake.’
Delicious: The Love Shack is a strawberry blonde milkshake topped with whipped cream and glitter sprinkles which will only be available from February ninth to February 18
Team: Mark Rosati, Shake Shack culinary director, shared why they teamed up with The B-52s, ‘Music is in our DNA and Love Shack holds a particularly special place in our hearts’
Meanwhile, The B-52s shared on Twitter, ‘We are excited to announce that we have teamed up with Shake Shack to create the Love Shack Shake.’
Aside from the Instagram-worthy dessert that’s about to take over your feeds, a portion of the shake’s profit will be donated to Canine Companions for Independence.
The non-profit enhances the lives of people with disabilities by providing highly trained assistance and service dogs, free of charge to the disabled recipient.
Limited edition: The Strawberry milkshake (pictured) will only be available in select chains in three major cities, including New York City, Los Angeles and Atlanta
Good cause: Two dollars from every shake sold will go to the non-profit which helps the lives of people with disabilities by providing highly trained assistance and service dogs free of charge
This is not the first time the burger chain released fun limited edition desserts. During this past holiday season, they launched a trio of shakes that were available from November 15 to January second of this year.
Included in the delicious decorated trio was the Frozen Hot Cocoa, Christmas Cookie and Chocolate Peppermint shakes.
As the Love Shack Shakes will only be available in three major cities, the Shack locations for each city are as follows:
New York – 154 E. 86th St. and 366 Columbus Ave.
LA – Shacks at 6201 Hollywood Blvd. and 8520 Santa Monica Blvd.
Atlanta – 3035 Peachtree Road NE, Suite A146 and 4400 Ashford Dunwoody Road, Suite 3025 locations.