Trader Joe’s is no stranger to causing chaotic excitement with the launch of a new product – but the store’s latest launch really takes the cake.
The store has sent social media into a sugar-induced spin over the launch of its new Deep Dish Chocolate Chip Cookie, an enormous one-pound deep dish dessert that , is big enough to feed up to 10 people.
The 16-ounce treat which the brand has dubbed a ‘dessert revelation’, only costs $3.99 and those who have already tried it couldn’t wait to share their excitement over the sweet treat online – prompting a slew of jealous replies.
Dessert: Trader Joe’s just launched a Deep Dish Chocolate Chip Cookie, weighing in at one pound and costing only $3.99
Excited: People are so happy about the new treat which can be found in the frozen aisle, they took to Twitter to share their excitement
Party: The cookie serves 10 but people took to Twitter to share how unrealistic the serving size is, like this girl who said she can eat it on her own
Challenge: This user also joked about the serving size saying he will eat it himself
Update: The same user then went on to give a play-by-play of the cookie sitting in his freezer
Sold in the freezer aisle at the grocery store, all you have to do is pop the deep dish cookie into the microwave or oven and you’re good to go.
TJ’s got the inspiration for the cookie dish ‘from desserts we’ve seen in restaurants – desserts intended to serve an entire table.’
For those who have already tried the refrigerated cookie dough from the store, this will be similar as they used the same recipe from that which includes, real butter, brown sugar, vanilla and lots of chocolate chunks.
Considering Trader Joe’s has a cult following, of course the launch of their newest dessert is sending people into a tizzy and some people just can’t handle how excited they are.
Cheap: While most restaurants charge $8.99 or more for the dessert, you won’t have to break the bank for this one, which is why people are so happy
Amazing: One girl was so ecstatic about the new dessert she joked that it was going to be her Valentine’s Day date
Lucky: One fortunate customer has already bought the cookie (pictured) and is enjoying it
Same but different: For those who have already tried the refrigerated cookie dough from the store, this will be similar and this user cannot wait to get her hands on it
One Twitter user responded to the breaking news saying, ‘Be still my beating heart,’ as another wrote, ‘Found my Valentine’s Day date.’
Others joked that even though it says it can serve 10, it will really only serve one or too because it’s so delicious, no one will want to share it with that many people.
Joking that the 10-person serving size is not realistic, one girl wrote, ‘I bought the deep dish cookie from Trader Joe’s and it says the serving size is 10 and I’m about to bust that myth.’
Meanwhile, someone else shared, ‘Trader Joe’s is selling a big a*s frozen cookie that “Serves 10” for $3.99 and I’m taking that as a challenge.’
Recipe: An excited customer is ready for the dessert as TJ’s used the same recipe from their original cookie dough – real butter, brown sugar, vanilla and lots of chocolate chunks
Sold: Plus, as if people needed any more persuasion, they’re marketing their cookie dish as meant to be eaten ‘in your PJs, sitting on the couch’ which people, like this user, are ready for
He then went on to give an update to his followers, saying ‘It’s in my freezer, circumference-wise it looks like I could handle this in one sitting but also it’s about three to four cookies’ thickness so it’s all up in the air.’
In response to his hilarious play-by-play, someone replied, ‘Please keep us updated! I need to know what happens.’
Another person wrote, ‘What I’m reading is “microwavable deep dish chocolate chip cookie,” but what I’m seeing is “platter of delicious raw cookie dough.”‘
While most restaurants or chains that serve the cookie skillet dessert charge $8.99 or more, you won’t have to break the bank for this one.
Plus, as if people needed any more persuasion, they’re marketing their cookie dish as meant to be eaten ‘in your PJs, sitting on the couch.’