She has strutted down numerous Myer catwalks, having been brand ambassador for the retail giant for more than a decade.
But Jennifer Hawkins, 34, faces rumours that she could be axed from the department store after stocks plummeted to the lowest ever price after underwhelming January sales.
Fuelling speculation that the chain could be in jeopardy, Myer has reportedly decided to ditch their Autumn Winter Collection ’18 launch this year – opting instead to hold smaller events in select stores around the country.
Rumour has it: Jennifer Hawkins, 34, faces rumours that she could be axed from the department store after stocks plummeted to the lowest ever price after underwhelming January sales
Jennifer has certainly been hinting at settling down and starting a family with husband Jake Wall – suggesting she might be ready to take a step back from her rmodelling career.
She told Women’s Health last year that she wants to have a farm and a family, in the next ten years.
‘I always joke with Jake that I’d love to have a farm,’ Jennifer told the publication. She added: ‘I’d love to be living near the water and have a family.’
She signed on for another two years as the face of Myer in August 2016 – meaning she could part ways with the brand this summer.
Hmm: Fuelling speculation that the chain could be in jeopardy, Myer has reportedly decided to ditch their Autumn Winter Collection ’18 launch this year – opting instead to hold smaller events in select stores around the country (pictured, Jennifer with fellow ambassador Kris Smith)
Jennifer, who joined the store in 2007, said at the time: ‘I am so grateful for the opportunity Myer has given me over the last ten years and I am excited about the next two years.’
A representative for Jennifer was unaware of the rumours that she could be dropped when contacted for comment.
Jennifer – who was crowned Miss Universe in 2004 – added: ‘I guess I want to build a life that I don’t need a vacation from.’
It comes as Myer decided to drop its Autumn Winter ’18 showcase after their major rival David Jones staged an underwhelming show on Wednesday, which failed to draw the usual A-list crowd.
Claims: She signed on for another two years as the face of Myer in August 2016 – meaning she could part ways with the brand this summer (pictured in 2011)
The brand has decided to take its marketing in a different direction this year, a Myer spokeswoman told The Daily Telegraph.
‘We have evolved our Autumn 2018 events strategy to ensure it is customer-led and focused on in-store experiences and theatre that drive traffic,’ she said.
The new plan for Myer will reportedly involve targeting specific customers face-to-face at store functions and at events like Sydney’s Mardi Gras.
It is not known what Myer will do for its Spring Summer launch. Daily Mail Australia has reached out to representatives for the chain for comment.
Myer has held lavish season launches in previous years, flying in international supermodels to walk in their shows held at impressive locations.
Rival: Rumours of Jennifer’s possible departure from Myer come as Jestina Campbell controversially parted ways with major rival David Jones in December
Indeed, longtime brand ambassador Jennifer Hawkins walked the runway for the Autumn Winter ’16 launch at Barangaroo in Sydney.
The show involved a fake rainstorm, models on motorbikes and an exclusive dinner for just 120 guests.
Rumours of Jennifer’s possible departure from Myer come as Jestina Campbell controversially parted ways with major rival David Jones in December.
Brand ambassador Jesinta, 26, was replaced by Victoria’s Secret model Victoria Lee, 27.
Replaced: Brand ambassador Jesinta, 26, was replaced by Victoria’s Secret model Victoria Lee, 27
The 26-year-old footy WAG reportedly turned down a $500,000-a-year salary in December.
Speaking of her decision to part ways with David Jones, Jesinta said: ‘They offered me a contract, we negotiated it, and we just couldn’t agree on the terms.’
Meanwhile, Myer stocks have plummeted to their lowest ever value after the department store admitted its Boxing Day sales were a disaster.
January revenue was 6.5 per cent lower than last year following Christmas sales in the first two weeks of December dropping by 5 per cent.
The recent slumping sales meant revenue was down 3.6 per cent for the first half of the financial year, and profits even worse.