- Fast food giant’s 2018 summer advert brought in for scrutiny by ad watchdog
- Parents have complained the ‘naked wrestling’ advert is too sexually suggestive
- The KFC ad has received 30 complaints and a second alternative is being aired
- It featured a child’s drawing of their parents wrestling nude held up by a teacher
A controversial KFC ad featuring two parents ‘naked wrestling’ has prompted an investigation by the advertising watchdog.
KFC Australia’s summer ad campaign sparked 30 complaints over its sexual content being inappropriate for children.
It featured a child’s drawing of a mum and dad wrestling nude held up by a teacher and presented to them at a consultation evening.
The controversial ad featured a child’s drawing of a mum and dad wrestling naked presented by a teacher
A second alternative version is now being aired instead featuring a drawing showing that ‘daddy has a fart trumpet’.
Among the complaints about the wrestling ad were adults concerned that children would be subjected to material in the ad which was overly sexual and suggestive.
Bosses have been forced to defend the ad as they await the final outcome of an investigation by the Advertising Standards Bureau, the Herald Sun reports.
The shocked parents look back at the teacher in the ad which has sparked an investigation by the ad watchdog
KFC said the series was attempting to represent real-life moments that the public could relate to.
The fast food chain’s chief marketing officer Angela Richards said: ‘KFC has strict review and approval processes in place to ensure all creative work adhere to relevant codes and standards.
‘In this case the Advertising Standards Bureau has decided that the advertisement and associated posts in question do not breach the AANA’s (Australian Association of National Advertisers) code of ethics’.
The ASB states the relevant section of the Australian Association of National Advertisers relates to ‘sex, sexuality and nudity with sensitivity to the relevant audience’.
The final report from the ASB board is due to published in the next week, according to the Herald Sun.
A second alternative version is now being aired instead featuring the different drawing which KFC said aimed to be lighthearted