As the big fast food restaurants increasingly see vast potential in pushing convenience beyond the drive-thru, Taco Bell and KFC are expanding delivery nationwide.
Yum Brands, which owns both restaurants, said Thursday that Grubhub will provide the delivery people and the technology to take online orders and make deliveries across the United States.
People will be able to order through the KFC, Taco Bell or Grubhub apps and websites.
Open late and delivered to your door: Taco Bell and KFC by Yum Brands announced a partnership with Grubhub to provide delivery across the United States
Taco Bell facade behind a KFC drive-thru sign in Saugus, Mass. The owner of KFC and Taco Bell, is teaming up with Grubhub to expand its delivery business. Yum Brands said Thursday, Grubhub will run KFC and Taco Bell delivery and online ordering in the United States
Yum Brands is not alone in seeing the possibilities.
McDonald’s, in partnership with Uber Eats, has already expanded delivery from 5,000 of its nearly 14,000 U.S. stores.
The desire for delivery is blossoming right now, making it easy to see why fast food chains want to get in on the action.
Annual sales at Grubhub had nearly doubled by 2016, just two years after the company went public.
Taco Bell and KFC have used a patchwork of online delivery services in the past, but a deepening relationship with Grubhub shows how getting food into homes has grabbed the company’s attention.
Solidifying ties between the two companies, Yum Brands Inc. is buying $200 million worth of shares in Grubhub Inc. Artie Starrs, who oversees Pizza Hut in the U.S. for Yum, will join Grubhub’s board of directors.
Yum Brands said Thursday, that Grubhub will run KFC and Taco Bell delivery and online ordering in the United States
Pizza Hut already delivers food, but will work with Chicago’s Grubhub to make improvements.
The companies declined to say how many Taco Bell and KFC restaurants would offer delivery and when. Franchisees have to agree to sign on, and the service will be rolled out throughout the year.
Yum Brands began testing delivery through Grubhub last month in a few cities, including Indianapolis; Omaha, Nebraska; and Louisville, Kentucky, where Yum Brands is based.
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