Roxy Jacenko has confirmed she no longer does the PR for Doughnut Time, with the company changing ownership and closing half its stores.
The PR queen told Daily Mail Australia on Tuesday, that she wishes the new owner ‘the best of luck,’ after her friend Damian Griffiths sold off his business to the brand’s former CEO and managing director, Dan Strachotta.
‘Damian Griffiths is a dear friend of mine and I am very sad to have seen what he has gone through after pouring his heart and soul into the Doughnut Time business amongst his other food and bar venues,’ Roxy said in a statement.
‘I wish the new owner the best of luck’: Roxy Jacenko, 37, has confirmed that she no longer does the PR for Doughnut Time…as the company changes ownership and closes half its stores
‘I wish the new owner the best of luck and have fond memories and a friendship in Damian that I will cherish.’
‘Not to mention some stunts that will stick in fellow PR’s mind for a long time to come all because of his ability to have brand vision,’ Roxy added.
One stunt was to hand out inflatable doughnut toys at Sydney’s iconic Bondi Beach.
Official statement: ‘I wish the new owner the best of luck and have fond memories and a friendship in Damian that I will cherish. Not to mention some stunts that will stick in fellow PR’s mind for a long time to come all because of his ability to have brand vision,’ Roxy added.
For the brand: One stunt Roxy coordinated was to hand out inflatable doughnut toys at Sydney’s iconic Bondi Beach
Broadsheet reports that Damian has finalised the sale of Doughnut Time to Dan Strachotta.
The publication reports that almost half the stores of the business are closing and many staff have lost their jobs.
Damian told the publication he ran out of money and they expanded too fast.
‘I am accepting the blame, I expanded too quickly,’ he said.
Changing ownership: Broadsheet reports that Damian has finalised the sale of Doughnut Time to Dan Strachotta
Loss of employment: The publication reports that almost half the stores of the business are closing and many staff have lost their jobs
Broadsheet also reports that 35 workers took the company to Fair Work claiming they were owed more than $70,000.
Doughnut Time is now represented by Frank PR, with an announcement being sent out to media outlets on Tuesday.
Daily Mail Australia has contacted Doughnut Time for comment in relation to this article.
New activation: Doughnut Time is now represented by Frank PR, with an announcement being sent out to media outlets on Tuesday