- Tory MP James Cleverly has slammed supermarket Tesco for ‘cynical’ packaging
- The Braintree MP shared a photo on twitter of ribs with a label covering no meat
- He wrote ‘Hey @Tesco I think this packaging is a bit cynical. If there is a good reason for that big gap I’m happy to hear it’
Tory MP James Cleverly has slammed supermarket Tesco for ‘cynical’ packaging.
The MP for Braintree in Essex shared a photo on Twitter of his beef short rib from the grocery giant.
He wrote ‘Hey @Tesco I think this packaging is a bit cynical. If there is a good reason for that big gap I’m happy to hear it’ and shared a picture where a label covered a gap between two pieces of meat.
Tory MP James Cleverly has slammed supermarket Tesco for ‘cynical’ packaging
The MP for Braintree shared a photo on Twitter of his beef short rib from the grocery giant
The supermarket chained replied to the tweet saying ‘The price and weight of a product are always clearly labelled on the packaging. With this product, there needs to be a gap between each piece to ensure that a proper seal occurs to guarantee freshness and quality.’
They added they were aiming to make ‘all packaging recyclable or compostable by 2025’.
However, the Conservative Deputy Chair questioned another product, a cod loin, that also had a label covering a section where some would assume more food would appear.
He also shared pictures of cod loin with deceptive packaging
He also shared pictures of cod loin with deceptive packaging with a label covering no fish
A Tesco spokesperson told MailOnline: ‘The price and weight of a product are always clearly labelled on the packaging.
‘With this product, due to the thickness of the ribs, there needs to be a gap between each piece to ensure that a proper seal occurs to guarantee freshness and quality.
‘However, we have contacted our supplier partners and will review the approach, including placing the label on the left in the future.’