Victoria Beckham Beauty – the cosmetics arm of the fashion designer’s brand – has launched with ‘incredible’ success, in the face of the COVID-19 pandemic.
Victoria, 46, started trading Victoria Beckham Beauty in October 2019, releasing a new product every month, featuring the likes of lipstick, mascara and serum.
And within the last quarter of that year, revenue for those three months came to £1.9 million.
Tres belle! Victoria Beckham Beauty – the cosmetics arm of the fashion designer’s brand – has launched with ‘incredible’ success, in the face of the COVID-19 pandemic
A source told MailOnline: ‘The launch has been very successful – and there are many sell out products.
‘And the launch to profit timeline is actually incredible particularly considering the pandemic. The business has broken even in 2020 too.’
The brand is an extension of the Spice Girl’s Victoria Beckham designer clothing range which was launched in 2008 and, in the latest financial year, reduced a string of losses for the first time in seven years, by £500,000.
Spokesmodel: Victoria, 46, started trading Victoria Beckham Beauty in October 2019, releasing a new product every month, featuring the likes of lipstick, mascara and serum. And within the last quarter of that year, revenue for those three months came to £1.9 million
A source told MailOnline: ‘The launch has been very successful – and there are many sell out products. And the launch to profit timeline is actually incredible particularly considering the pandemic. The business has broken even in 2020 too’
MailOnline contacted reps for comment.
On Saturday, the designer’s husband David Beckham gushed over his wife’s achievements as he and their son Brooklyn celebrated her new AW 2021 clothing collection.
Taking to Instagram, the sports star, 45, posted a black-and-white shot and penned alongside it: ‘We’re all so proud of you @victoriabeckham. You’ve worked so hard to make this collection special!’
Sweet: On Saturday, the designer’s husband David Beckham gushed over his wife’s achievements as he and their son Brooklyn celebrated her new AW 2021 clothing collection (pictured in May)
Taking to Instagram, the sports star, 45, posted a black-and-white shot and penned alongside it: ‘We’re all so proud of you @victoriabeckham. You’ve worked so hard to make this collection special!’
David penned in a different shot of the collection: ‘Such a beautiful collection!’
Their eldest child Brooklyn, 21, also celebrated his famous mum’s new clothing collection as he shared an artistic video to his Instagram using the hashtag ‘#VBAW21’.
Brooklyn’s fiancée Nicola Peltz, 26, gushed over her future mother-in-law with a series of love eye and heart emojis in the comments section.
Victoria showcased her stunning Autumn/Winter 2021 clothing collection on Saturday with a series of models walking a socially-distanced and virtual runway which was recorded in a collection of artistic videos.
She posted a collection of clips from Embankment, London, to her Instagram Story.
Proud son: Their eldest child Brooklyn, 21, also celebrated his famous mum’s new clothing collection as he shared an artistic video to his Instagram using the hashtag ‘#VBAW21’.
Daughter-in-law: Brooklyn’s fiancée Nicola Peltz, 26, gushed over her future mother-in-law with a series of love eye and heart emojis in the comments section
Absent: Brooklyn is currently in the United States with American fiancée Nicola while his family remain at home during England’s third national lockdown
New looks: Victoria showcased her stunning Autumn/Winter 2021 clothing collection on Saturday with a series of models walking a socially-distanced and virtual runway which was recorded in a collection of artistic videos
Prior to the showcase, Victoria joked about her gruelling workload as she quipped: ‘4am starts and the coffee cups to match… new collection, coming soon x VB.’
It comes after Victoria took home more cash from music than from her fashion empire over the past tax year – despite not touring with her Spice Girls bandmates.
The singer-turned-designer’s music company Moody Productions brought in £3.3 million in the tax year ending December 2019.
While Victoria opted to sit out the last Spice Girls tour in 2019, she still raked in almost £1 million, as she was entitled to one-fifth of the takings for endorsements and deals generated by the tour, reports The Sun.
![Silent partner: It comes after Victoria took home more cash from music than from her fashion empire over the past tax year – despite not touring with her Spice Girls bandmates in 2019 [pictured L-R Mel C, Emma Bunton, Mel B, Geri Horner]](https://i.dailymail.co.uk/1s/2021/02/01/15/37606700-9209901-Best_laid_plans_With_countless_shows_and_tours_cancelled_and_pos-a-19_1612191733648.jpg)
Silent partner: It comes after Victoria took home more cash from music than from her fashion empire over the past tax year – despite not touring with her Spice Girls bandmates in 2019 [pictured L-R Mel C, Emma Bunton, Mel B, Geri Horner]
Wanna reunite? With the 25th anniversary of the Spice Girls’ debut single Wannabe approaching in 2021, Mel B has insisted the girls are up for marking the occasion
Added a spokesperson: ‘Like so many businesses, a challenging retail landscape coupled with the unforeseen effects of the coronavirus pandemic has adversely impacted the Victoria Beckham business’
She raked in the tidy sum as bandmates Mel B, Mel C, Geri Horner and Emma Bunton hit the road without her for their national tour.
While her umbrella firm Beckham Brand Holdings boasts £14.5 million in dividends, the star netted £641,667 in director’s pay from her fashion firm, which calculates to be five times less than the money she took home from her pop career.
A source told The Sun: ‘Her beauty business is thriving and she is focusing on building that.’
Added a spokesperson: ‘Like so many businesses, a challenging retail landscape coupled with the unforeseen effects of the coronavirus pandemic has adversely impacted the Victoria Beckham business.’