Following months of anticipation, rumors and leaks, Apple is unveiling its latest iPhone at its new ‘spaceship’ campus in Cupertino.
To begin the much-anticipated event, CEO Tim Cook took the stage with a tribute to late Apple founder Steve Jobs.
The event is the first to be held in the brand new Steve Jobs Theater, which was officially opened today ahead of the rest of the company’s upcoming $5 billion ‘spaceship’ campus.
To begin the event, CEO Tim Cook took the stage with a tribute to late Apple founder Steve Jobs. The event is the first to be held in the brand new Steve Jobs Theater, which was officially opened today ahead of the rest of the company’s upcoming $5 billion ‘spaceship’ campus
‘It is the honor of a lifetime to be the first to welcome you to the Steve Jobs theater – Steve meant so much to me, and so much to all of us,’ Cook said as a portrait of Jobs displayed on the screen behind him.
‘There’s not a day we don’t think of him.’
‘Memories have come rushing back as we prepared for today.’
‘It’s taken time, but we can now reflect on him with joy instead of sadness. Steve’s spirit and timeless philosophy on life will always be the DNA of apple.’
‘His greatest gift and appreciation for humanity would not be a single product, but rather, Apple itself.’
‘We dedicate this theater because we loved him, and he loved days like this.’
‘We do so not only to pay tribute to Steve, but to inspire the next generation of creators and innovators.’
‘Over a decade ago, he began to work on a new campus – His vision was to create an incredible workplace of the future’
‘Today and always, we honor him’
‘He thought deeply about our workplace and its surroundings and they should inspire talented people to do their best work.’
The 2.8 million-square-foot ‘Apple Park’ campus was originally commissioned by the late Steve Jobs in 2009. Jobs called it ‘the best office building in the world’ and the current Apple CEO, Tim Cook, now refers to it as a ‘gift’ to the future of Apple employees
‘Over a decade ago he started work on a campus of the future.’
‘Steve’s vision and passion live on here at Apple Park and everywhere in Apple.’
The 2.8 million-square-foot ‘Apple Park’ campus was originally commissioned by the late Steve Jobs in 2009.
Jobs called it ‘the best office building in the world’ and the current Apple CEO, Tim Cook, now refers to it as a ‘gift’ to the future of Apple employees.
Estimated to cost a staggering $5 billion, the campus was built on a massive 175 acres.
The finished product will span 2.8 million square feet and house 13,000 Apple techies.