Beauty fanatics around the country are clutching their lipsticks at the news that Australia’s largest ever make up store has finally opened its doors.
Mecca Maxima, the wildly popular cosmetics retailer, cut the velvet rope on Friday and let hundreds of beauty addicts run amok in its sprawling new Brisbane location.
Running over two levels on a 550sqm space with 60 different brands and around 5,000 individual products, the new Mecca shop is by far the company’s largest to date.
Mecca Maxima has opened the doors of its largest ever store in Brisbane’s Wintergarden shopping centre
Running over two levels on a 550sqm space with 60 different brands and around 5000 individual products, the new Mecca shop is by far the company’s largest to date
Pictures from inside the flagship Mecca store reveal thousands of products with a fresh store layout
With the coveted Urban Decay eye-shadow palettes given out for free to the first 1000 customers, it is no surprise Wintergarden Shopping Centre was lined with makeup connoisseurs days before opening.
Elsewhere on the day, the store is giving out free glitter makeovers, treats, goodie bags and more than $65,000 worth of prizes.
And despite its main rivals including Sephora and Priceline having heavy stakes in the Australian market, Mecca has proved enormously popular for beauty junkies young and old.
More than 2,000 fans lined up outside the new retailer awaiting the grand opening, eager to get their hands on a bottle of foundation or the newest liquid eyeliner.
Stunning images from the inside of Mecca’s now flagship store reveal shelves upon shelves of illustrious brands ranging from Lancome to Yves Saint Laurent.
More than 2000 fans lined up outside the new retailer awaiting the grand opening, eager to get their hands on a bottle of foundation or the newest liquid eyeliner
Snaps from the inside of Mecca’s now flagship store reveal shelves upon shelves of illustrious brands ranging from Lancome to Yves Saint Laurent.
With the coveted Urban Decay eye-shadow palettes given out for free to the first 1000 customers, it is no surprise Wintergarden Shopping Centre was lined with makeup connoisseurs days before opening
Mecca also unveiled a fresh store layout including sit down beauty bars for makeovers and a dedicated skin zone.
‘I think customers are going to be blown away by this new style. It’s super sleek, with highly interactive elements and digital touch points to allow the customer to shop in whatever way he or she likes,’ Jacob Stanley, Mecca head of education told Broadsheet.
The new store will also be home to Mecca’s digital look books and dozens of new products.
Over 5000 products, ranging from perfume to lipsticks, are on display in the 550sqm store
It is the brand’s largest ever store, opening up on Brisbane’s Queen Street where it will sit beside luxury retailers
‘I think customers are going to be blown away by this new style. It’s super sleek, with highly interactive elements and digital touch points to allow the customer to shop in whatever way he or she likes,’ Jacob Stanley, Mecca head of education told Broadsheet
It was designed by O’Neil Langan Architects, who are known for their work with luxury brands such as NARS, Bobbi Brown and Victoria’s Secret.
Sitting alongside high-brand stores such as Zara and Lululemon, Mecca’s biggest store is likely to attract immediate success in Brisbane’s Wintergarden shopping centre on Queen Street.
Retailers hoping to secure a spot in Wintergarden are often forced to sit on two or three year waiting lists – with several international labels tipped to soon open doors in the Brisbane district, 7news reports.
Inside the store shows a new set up, including a beauty bar and dedicated skin zone for consultations
The store was also designed by O’Neil Langan Architects, who are known for their work with luxury brands such as NARS, Bobbi Brown and Victoria’s Secret
Mecca has attracted enormous success in Australia despite rival retailer Sephora entering the market