True to form, Kanye West made a splash with his fashion choices when he took the stage at the Mercedes-Benz Stadium in Atlanta this Thursday.
The 44-year-old rap star was decked out a crimson ensemble during a new streaming event for his latest album Donda which drops on Friday.
In an eye-catching touch he matched outfits with his estranged wife Kim Kardashian who was sitting supportively in the audience with her children and her sister Khloe.
True to form: Kanye West made a splash with his fashion choices when he took the stage at the Mercedes-Benz Stadium in Atlanta this Thursday
Kanye, who has made a name for himself as a fashion designer as well, was festooned in his own Yeezy gear for the album listening event.
He was wearing his sleek Adidas Yeezy 1020 boot, a bright orange shoe that perfectly complemented his clothes.
The Adidas Yeezy 1020 has still not been put on sale and currently does not even have an officially announced release date, despite the fact that images of it have been floating around online for months and tantalizing Kanye’s fans.
For his latest appearance he was also wearing his YZY GAP Red Puffer according to a tweet from the sneaker retailer Nice Kicks.
There’s Kim: In an eye-catching touch he had matched outfits with his estranged wife Kim Kardashian who was in the audience with her children and her sister Khloe
Sensation: The 44-year-old rap star was decked out a crimson ensemble during a new streaming event for his latest album Donda which drops on Friday
Swanking about: He was wearing his sleek Adidas Yeezy 1020 boot, a bright orange shoe that perfectly complemented his clothes
Kanye’s stage look for the Donda event divided opinion, with some fans being delighted and others heading to social media to roast him.
One Twitter user wrote: ‘kanye dressed like the kool aid man rn,’ while another compared his look to ‘a Superhero that just made their first costume.’
‘It’s July in Georgia. I know Kanye gotta be sweatin’ in that outfit,’ wrote one fan as a jokester on Twitter compared him to a character on the game Club Penguin.
However his look had multiple admirers too including those who compared him to the character Shotaro Kaneda in the 1988 anime film Akira.
Making fun: Kanye’s stage look for the Donda event divided opinion, with some fans being delighted and others heading to social media to roast him
Kanye cited Japanese director Katsuhiro Otomo’s post-apocalyptic movie as ‘my biggest creative inspiration’ in a tweet a few years ago.
Some other Kanye fans noted the similarity of his latest outfit to the red ensemble he wore during his legendary performance at the 2010 MTV Video Music Awards.
During that year he released his acclaimed album My Beautiful Dark Twisted Fantasy which has become a favorite among his fans.
‘MBDTF Vibes with the all red on! We are in for something special!!’ one of his admirers tweeted during the Donda event.
Looking back: Influences: However his look had multiple admirers too including those who compared him to the character Shotaro Kaneda in the 1988 anime film Akira
Remember when: Some other Kanye fans noted the similarity of his latest outfit to the red ensemble he wore during his legendary performance at the 2010 MTV Video Music Awards
One of his fans gushed: ‘Kanye outfit so raw! Literally can’t hear the music because the outfit has me in a chokehold. lmao.’
Donda is named after Kanye’s late mother who died in 2007 aged 58 of heart disease and post-operative complications after having multiple cosmetic procedures.
During the listening party he played a song called Love Unconditionally in which he sang: ‘I’m my family’ amid his divorce from Kim.
He begs his lost love to ‘come back to me’ and includes audio of Donda recalling that her father taught her to ‘love unconditionally’ and ‘never abandon your family.’
The thrill of it all: One of his fans gushed: ‘Kanye outfit so raw! Literally can’t hear the music because the outfit has me in a chokehold
Kanye put on an emotional display during Love Unconditionally, even falling to his knees onstage as Kim looked on.
Kim finally filed for divorce this February after months of rumors that her marriage to Kanye was on the brink of collapse.
They have reportedly agreed to split custody of their four children – North, eight, Saint, five, Chicago, three, and Psalm, two.
‘I’m losing my family’: One of his fans gushed: ‘Kanye outfit so raw! Literally can’t hear the music because the outfit has me in a chokehold
Although the marriage was Kanye’s first it was Kim’s third, following her ill-fated union with Damon Thomas and her infamous 72-day marriage to Kris Humphries.
Last year while campaigning for President Of The United States Kanye tearfully revealed during a rally that he and Kim considered aborting North.
He fired off a series of furious Twitter tirades accusing his wife of adultery and referring to her mother Kris Jenner as ‘Kris Jong Un.’
Side by side: Kim is pictured beside Khloe in the audience at the Atlanta event
In response Kim, who was rumored to be livid about the abortion disclosure, posted a statement about Kanye’s struggles with bipolar disorder and pointed out ‘that the family is powerless unless the member is a minor.’
Eventually late last summer the couple traveled to the Caribbean with their four children in what was widely reported as a make-or-break trip to save the marriage.
However apparently their relationship proved irreparable as the onetime couple are currently in the midst of divorce proceedings.
The way they were: Kim and Kanye married in 2014 and she filed for divorce this February; they are pictured together at the 2016 Met Gala in New York