University dropout’s $25 Coles beauty buy is wowing shoppers with its ability to banish flyaways in a flash – and one is selling every four minutes around the world
- A university dropout is celebrating making $1million in a year with beauty buy
- Mia Plecic, from Melbourne, created ‘Slick Stick’ to banish flyaways in late 2019
- This week, the brand was launched at 840 Coles stores and is flying off shelves
- The brand is selling one of the wands every four minutes around the world
- Videos shared on TikTok show just how effective the ‘Slick Stick’ is in action
A university dropout is celebrating making $1million in a year after her $25 beauty buy launched in Coles earlier this week.
Mia Plecic, 29, from Melbourne, created her mascara-like ‘Slick Stick’ in December 2019 in a bid to comb down flyaway hairs and give customers a sleek bun or ponytail.
The brand quickly blew up on Instagram and TikTok, where millions showed how effective the wand is at giving you a sleek look from home.
This week, Mia’s $25 wands launched in 840 Coles stores across Australia – and she is currently selling a wand every four minutes around the world.
A university dropout (pictured) is celebrating making $1million in a year after her $25 beauty buy launched in Coles earlier this week
Mia Plecic (pictured), from Sydney, created her mascara-like ‘ Slick Stick’ in December 2019 in a bid to comb down flyaway hairs and give customers a sleek bun or ponytail
So what makes the ‘Slick Stick’ so special?
Ingredients including jojoba and evening primrose oil work to tame any flyaways without leaving your locks oily or crunchy.
Using the wand means you can forgo things like hairspray or bobby pins, while enjoying a natural and cruelty-free product.
Ingredients including jojoba and evening primrose oil work to tame any flyaways without leaving your locks oily or crunchy (pictured in use)
Using the wand means you can forgo things like hairspray or bobby pins, while enjoying a natural and cruelty-free product (pictured after use)
Videos shared on TikTok show just how effective it is in action, while there are more than 1,000 four and five-star reviews that describe the beauty buy as a ‘game changer’ and ‘amazing’.
‘I’ve never found anything for my frizzy and naturally curly hair that controls the fly always without leaving a unpleasant crunchy feeling in my hair. I would definitely recommend this,’ one recent review reads.
‘I love the Slick Stick so much! The only thing that helps tame my flyaways! I will never use anything else!’ another added.
Videos shared on TikTok show just how effective it is in action, while there are more than 1,000 four and five-star reviews that describe the beauty buy as a ‘game changer’ and ‘amazing’ (pictured after use)
When Mia (pictured) launched the budding business, she was working out of her Melbourne one-bedroom apartment, where she also keeps her stock
While Mia couldn’t have predicted just how successful the ‘Slick Stick’ would be, the 29-year-old said she woke up one morning to realise one of her TikTok videos using her product gained five million views and $30,000 in sales overnight.
At the time she was still running the budding business out of her Melbourne one-bedroom apartment, where she also keeps her stock.
‘I think it has been popular as a product in that it’s so easily marketed as you can share that instant result on social media and you can see it working before your eyes,’ Mia said previously.
‘The beauty of this product is you can brush it out at end of the day and it doesn’t leave any residue.’
For more information about the Slick Stick, please visit the Slick Hair Co website here.