They’re three British beauties who relish the bi-annual event which lets them indulge in all things fashion.
And Daisy Lowe, Jenna Coleman and Alexa Chung all looked typically stunning as they led the parade of vogue celebrities enjoying the Erdem catwalk display on the penultimate day of London Fashion Week on Monday.
Fashion icon Daisy cut an elegant figure in a monochrome maxi, while actress Jenna displayed her tiny waist in a beautiful floral skirt, and designer Alexa showed off her willowy frame in a pretty tiered gown.
FROW girls: (L-R) Bel Powley, Jenna Coleman, Selah Marley, Alexa Chung, Laura Bailey, Daisy Lowe, Erin O’Connor and Veronika Heilbrunner were all on the lookout for the latest styles as models stormed down the Erdem runway
Daisy showed her flawless complexion in the billowing number, which traced her enviable curves before flaring out at her ankles.
In keeping with her phenomenal sense of style, the Strictly Come Dancing star wore loose-fitting semi sheer sleeves that gathered at her mid-forearm, lending a floaty, breezy touch to her sophisticated outfit, which showcased intricate stitch-work of a musical score entwined with flowers.
The 28-year-old former model for lingerie giant Triumph wore her famous brunette locks tied back to show off her perfectly formed facial features.
Stunner: The 28-year-old former model for lingerie giant Triumph wore her famous brunette locks tied back to show off her perfectly formed facial features, adding a slick of red lipstick to inject colour into her otherwise monochrome look
Though keeping things simple with a black clutch and black heels, Daisy added a slick of red lipstick to inject colour into the look.
She has been a huge presence at Fashion Week so far. The brunette was seen attending the British Fashion Council launch Party on Thursday night, as well as the Halfpenny ‘Black Edit’ preview party, alongside Millie Mackintosh, on Wednesday.
She didn’t let a wardrobe malfunction hold her back, still smiling despite her nipple slipping out of a plunging maxi dress she wore to an LFW dinner on Sunday evening.
Daisy has been hitting London’s social scene hard in recent weeks, with best pal Louise Redknapp, who she met on Strictly Come Dancing last year.
Flower power: The former Emmerdale actress (left), 31, wore a gorgeous maxi skirt which she coupled with a cute white polo shirt with stylish large cuffs. The author and fashion designer (right), 33, looked just as beautiful in a frilly duck-egg blue dress
Striking a cord: Vogue’s contributing editor Lauren Santo Domingo (left) turned heads in her hot pink corduroys while her colleague Elisabeth von Thurn und Taxis rocked a chiffon midi dress and khaki bomber jacket
Chic: Vogue’s Laura Bailey looked sophisticated in a high necked black and blue floral dress while Bob Marley’s model and singer granddaughter, Selah Marley, 18, looked breathtaking in thigh high boots and a fluffy orange bomber jacket
Lean in green: This displayed her athletic figure in a stunning buttoned and collared gown as she stepped out on the runway
Jenna, 31, who rose to fame on Emmerdale, wore a gorgeous maxi skirt which she coupled with a cute white polo shirt with stylish large cuffs.
The soap star, whose fan base grew even larger on Sunday when Victoria viewers were left smitten by her tender on-screen duet with co-star and beau Tom Hughes, wore her caramel-brown tresses in loose waves that grazed her shoulders.
The stars, who are dating in real life, reduced some viewers to tears during a softly-lit scene that saw them sing a German love song to each other.
The dramatic Sunday night installment, which showed Prince Albert returning back to Germany after the death of his father, and the birth of the couple’s son Albert, reunited the couple at the episode’s climax for the heartfelt – and very tuneful – song.
Author and fashion designer Alexa, 33, who has been spotted at various events over the course of London Fashion Week, looked just as beautiful in a frilly duck-egg blue dress.
The wraparound long-sleeved semi sheer number had countless layers and frills to give a floaty, fairytale look.
She was snapped cosying up to BFF Pixie Geldof at a London Fashion Week party on Wednesday night, and continued to enjoy the festival of all things fashion when she bagged seats on the FROW at the JW Anderson showcase on Saturday.
At Erdem on Monday Daisy, Jenna and Alexa were joined by Vogue’s contributing editor Lauren Santo Domingo who turned heads in her hot pink corduroys – while her colleague Elisabeth von Thurn und Taxis rocked a chiffon midi dress and khaki bomber jacket.
The writers were treated to a day of high fashion as they watched model after model hit the runway.
Their colleague Laura Bailey looked sophisticated in a high necked black and blue floral dress while Bob Marley’s model and singer granddaughter, Selah Marley, 18, looked breathtaking in thigh high boots and a fluffy orange bomber jacket.
The Canadian and Turkish designer Erdem Moralioglu, who trained at the prestigious Royal College of Art in London, pulled out all the stops for his show, featuring a bright and bold maxi slip with red and silver tassels, as well as a feathered material reminiscent of a peacock’s plumage.
His label has become synonymous with versatile yet powerful femininity known for its use of experimental textiles, vibrant prints, and detailed craftsmanship.
Following on from New York’s offering, London Fashion Week spans five days from September 15 to 19 and showcases the best of British and international fashion while hosting designer and trend catwalk shows as well as industry talks. The bi-annual event is a firm favourite in the celebrity calendar, drawing in a bevy of celebrities and in-demand models.
Fierce: Alexa, Laura, Daisy, Erin and Veronika all knew how to work the camera as they posed for a FROW photo