The skincare brand behind a best-selling face oil beloved by thousands of women has launched a new brightening serum, after the founder Zoe-Foster Blake recently sold off a controlling stake in her company for $89million.
Go-To Skincare has built up a huge following around the world for its simple, effective and reasonably-priced skincare products, the latest of which is a $59 Brightening Vitamin C Serum that promises a radiant complexion in just weeks.
According to founder Zoe, ‘Much Brighter Skin’ was inspired by her best-selling ‘Transformazing’ sheet masks, and it promises luminous skin and antioxidant protection with ‘no tackiness or weird smell’.
The skincare brand behind a best-selling face oil beloved by thousands of women has launched a new brightening serum (pictured: founder Zoe Foster-Blake)
The new $59 Brightening Vitamin C Serum that promises a radiant complexion in just weeks (pictured)
‘As a long-time user of vitamin C, I know just how confounding the category is,’ Zoe posted on Instagram.
‘We have made an easy and delightful way to get involved. And not to toot our own horn, but our formulation is gorgeous.
‘It has a silky gel texture, soft springtime scent and is perfect under your other morning skincare and makeup, with no pilling.’
Zoe said the new serum aims to give you ‘powerful antioxidant defence’, target discolouration, dark spots and hyperpigmentation, and address any UV damage or post-inflammation scarring.
‘Much Brighter Skin is more than just vitamin C,’ Zoe added.
‘As well as 10 per cent sodium ascorbyl phophate, we added niacinimide and kakadu plum to strengthen the skin’s barrier, calm the skin and regulate oil production.
‘We also added hyaluronic acid and glycerin, for their incredible skin plumping and moisture-trapping benefits.’
The $59 beauty buy is cruelty-free and suitable for all skin types.
Go-To Skincare has built up a huge following around the world for its simple, effective and reasonably-priced skincare products (Go-To products pictured before and after use)
Zoe said the new serum aims to give you ‘powerful antioxidant defence’, target discolouration, dark spots and hyperpigmentation, and address any UV damage or post-inflammation scarring (Go-To products pictured after use)
To use Much Brighter Skin, Zoe recommends that you first of all cleanse or rinse your face and then add some toner or mist.
‘Add one pump of Much Brighter Skin to your clean skin and press in the face oil gently,’ she said.
Once this is done, moisturise and apply your SPF and makeup as per normal.
The product can be used in the morning and at night for best results.
Those who have been lucky enough to get their hands on the product ahead of its launch date on September 6 have left glowing reviews (Go-To products pictured after use)
Those who have been lucky enough to get their hands on the product ahead of its launch date on September 6 have left glowing reviews.
‘Much Brighter Skin has already become as vital to my skin as that first cup of coffee is to my being,’ one commenter said.
‘The serum smells delicious and pairs well with Face Hero with no pilling,’ another added. ‘It’s a real gem, and I can’t wait to tell all my friends about the experience.’
A third wrote: ‘It’s helping to clear up some of my pigmentation. All in all, I’d give it 11/10.’
At the end of last month, Zoe Foster-Blake (pictured) sold a controlling stake in her Go-To skincare company for a staggering $89million
The 41-year-old (pictured) beauty mogul sold a 50.1 per cent share to BWX, which is also behind the Aussie skincare brand Sukin
At the end of last month, Zoe Foster-Blake sold a controlling stake in her Go-To skincare company for a staggering $89million.
The 41-year-old beauty mogul sold a 50.1 per cent share to BWX.
The ASX-listed company is also behind Aussie skincare brand Sukin, and has a lucrative five-year supplier deal with Chemist Warehouse.
BWX praised Go-To for providing consumers with ‘simple, trusted and effective skincare products for the masstige market’.
The skincare company was established by the former magazine journalist in 2014, and generated $36.8million in revenue last year alone.
Despite the new deal, BWX said Go-To ‘will remain an independently operated, stand-alone, founder-led brand’.
Zoe will also continue to act as the company’s strategic investor, chief creative officer and board director.
For more information about Much Brighter Skin, please visit the website here.