Woolworths has hinted there’s a ‘rare’ Woolworths Bricks pack to collect – as shoppers race to find all the collectables to build a mini supermarket.
The Australian supermarket chain has launched a new range of collectables made from 80 per cent of recycled materials, with a total of 40 packs to collect.
According to the store’s terms and conditions, one rare Bricks pack will join the set.
The supermarket is yet to release details and pictures of the rare collectable – but it’s understood there will be more than 400 packs circulating around Australia.
Woolworths has hinted there’s a ‘rare’ Woolworths Bricks pack to collect – as shoppers race to find all the collectables to build a mini supermarket (picture of a shopper’s supermarket. She purchased two deluxe supermarkets for her son so he could build one giant store)
The supermarket’s collectables made headlines news last year after a shopper tried to sell the ‘world’s first’ complete Disney+ Ooshies set on social media for $25,000.
In 2019, customers attempted to cash in on the rare ‘furry Simba’ from the Lion King Ooshies set on eBay, with bids fetching up to $100,000.
The rare collectable comes just days after a shopper urged customers to buy all the add-on accessories early after she noticed an increasing amount of parents struggling to complete their previous collectables set amid an apparent shortage.
‘If I can give everyone a warning, it’s to buy all the accessories you need in the first day or two to avoid being disappointed and missing out,’ she wrote on Facebook.
‘Obviously only buy what you need but every promo I see so many mums desperate to get their hands on cases that have already sold out.
‘We know these things sell out quickly, so if you think your kids are going to love it then grab what you need. I’ve been left short before and it wasn’t fun.’
Kids will be able to build a replica of a sustainable Woolworths supermarket featuring solar panels, cash registers, trolleys, delivery trucks, car charging stations, and much more
The Bricks collectables features a supermarket, cash registers, trolleys and delivery trucks
The Bricks collectables was launched in supermarkets across Victoria, Queensland, Northern Territory, Western Australia, South Australia, and Tasmania online and in store on September 8.
The toy range will launch in New South Wales and ACT from Wednesday, September 22 due to Covid-19 restrictions.
‘The delayed start in NSW and ACT means our team can continue to focus on ensuring they meet the needs of the community, particularly across Greater Sydney, where there continues to be elevated demand for food and everyday essentials,’ Woolworths Chief Marketing Officer Andrew Hicks said.
Customers receive a kit with every $30 spent at checkout in store or online
Shoppers can build a replica of a sustainable Woolworths supermarket featuring solar panels, ‘Free Fruit For Kids’ baskets, checkout registers, car charging stations, shopping trolleys and much more.
In addition, customers can also purchase the delivery trucks for $10 each and a larger replica of a Woolworths electric delivery truck for $15
There will also be additional Woolworths Bricks figurines on sale for just $3 each
Shoppers will be able to collect Woolworths Bricks no matter how they choose to shop – via Pick Up, Direct to Boot, online home delivery or in store
Shoppers will be able to collect Woolworths Bricks no matter how they choose to shop – via Pick Up, Direct to Boot, online home delivery or in store.
Customers can purchase two starter kits including a baseboard and front doors, with the choice of a Basic kit for $6 and a Deluxe kit for $10, to begin their building.
In addition, customers can also purchase the delivery trucks for $10 each and a larger replica of a Woolworths electric delivery truck for $15. Additional Woolworths Bricks figurines will be available for $3.
‘Woolworths Bricks is a fun and interactive way of learning at home that can spark conversations within families about sustainability; whether that’s how materials like plastic or refrigerators can be given a second life, or how solar panels and electric car chargers are making a positive impact on the environment,’ Mr Hicks said.
Customers will have the option to drop pre-loved Bricks collectables to any Woolworths store to be recycled.
The partnership with TerraCycle helps create a circular economy by aiding the creation of new items from the Woolworths Bricks, including park benches and garden beds.