A thicker, more carefully cooked seasoned bacon has grown increasingly popular among West Coast brunch-goers who have longtime held a reputation of being health food obsessed.
Several eateries around the San Francisco Bay area have acquired the new decadent pork dish that’s selling for as much as $14 per two slabs and described by one restaurant owner as too much bacon for a party of one to handle.
The ‘millionaire’s bacon’ is ‘almost like a bacon steak,’ Steven Hoyul Choi, co-owner of the popular brunch spot, Sweet Maple, told the San Francisco Gate.
A thicker, more carefully cooked seasoned bacon has grown increasingly popular among West Coast brunch-goers
The ‘millionaire’s bacon’ is being sold for as much as $14 per two slabs and is cut to be half an inch thick
Several Instagrammers shared their experience eating the ‘millionaire’s bacon’
The decadent dish is being sold in several San Francisco Bay area restaurants
The ‘millionaire’s bacon’ is ‘almost like a bacon steak,’ Steven Hoyul Choi, co-owner of the popular brunch spot, Sweet Maple said
The upscale yet cholesterol-raising dish has tastes that are ‘succulent, sweet and spicy with many different spices going in,’ Choi added. ‘It’s very complex.’
What makes it stand out from the basic bacon, is that it’s cooked for a few hours at low temperatures and cut to be a half-inch thick, compared to the much slimmer 1/16 of an inch in regular slabs.
The slivers are sprinkled with seasonings of cayenne pepper and sugar, which give it the ultimate sweet and spicy kick to pair with a mid-day cocktail.
What makes it stand out from the basic bacon, is that it’s cooked for a few hours at low temperatures
Choi hopes the tasty dish will grow even more popular among other hit brunch items like avocado toast
Other nearby food joints offering the special bacon include Berkeley Social Club, Blackwood, Fred’s Coffee Shop, Kitchen Sunnyside, Taylor Street Coffee Shop and A Kitchen Story.
Choi said he and his business partner, Chaiporn Kitsadaviseksak, will serve the hearty plate at their new restaurant, Fillmore Social Club, which will open shortly.
The longtime manager hopes the tasty dish will exceed in popularity among other hit brunch items like avocado toast as it becomes available in new locations.
The United States Patent and Trademark Office said ‘millionaire’s bacon’ was initially trademarked in Delaware and Texas, but became a fad first in California.
Choi said one serving of the two slabs of ‘bacon steak’ accounts for as much as six pieces of the regular.
‘It’s meant for two people,’ said Choi. ‘I don’t recommend anyone eat that alone.’