Before buying services or products, consumers do extensive online research.
According to an eCommerce Foundation study, 88% of buyers will search online before purchasing products. Websites that are unattractive, outdated, or boring give off a negative first impression, so a good website design is very important for a business.
As your Business’s First Impression
By visiting your website, potential customers form their first impressions of your business. In seconds, they form a perception of your company. You must ensure that your website is easy to use, attractive, responsive, and loads quickly.
Websites that are boring give off a bad impression. It repels customers and leads them to your competitor’s website. A professional website design can also help to keep your audience engaged on your page, which will improve lead conversion.
Boosts Trust & Brand Consistency
As stated above, how customers judge your business integrity is determined by the design of your website. A professional, trendy website design promotes trust. Users may also be distrustful of outdated or unprofessional web designs.
A good web design will encourage trust. Customers recognize the success of well-known brands by simply looking at their logos, colors, and styles. Your website design must reflect the characteristics of your business.
Make sure the fonts, styles, and outline are the same on every page. If every page on your site has a different layout, it will make your site look unprofessional and unattractive. A site that has multiple designs will cause brand confusion for your target audience.
Eases Navigation
Easy navigation is possible with a well-designed website. Hick’s Law for website design is a favorite of many professional designers. The law says that the number and length of decisions taken are directly proportional to the choices.
If there are many choices available, it will take you a long time to make a choice and vice versa.
Professional web designers work with Hick’s Law when designing website navigation. They want the site to be simple and to reduce the number of options available so visitors can make an informed decision about what to do or where to go.
The number of options available on your site should be reduced to five or less. Take a look at your product menu. You can merge the same options into one. Your website will be easier to navigate, and you’ll find it easy to use.
Fosters Your SEO Strategy
Web design components and techniques can have a major impact on how your site publishes content. This affects how top search engines rank your page. You should be aware that some web design components may not be beneficial to your SEO strategy.
Sydney SEO Agency warns that business owners often place more importance on design than functionality. With 58% of mobile users choosing to search on their smartphones, SEO must have a fast, responsive website.
SEO-friendly techniques and elements can be used to enhance your page’s visibility. If you feel this is beyond your capabilities, you can always get a competent SEO company. They will optimize your website and drive organic search traffic to it. This will also help you improve your online visibility.
Increases Website Speed
A well-designed website will load quickly on all devices: desktops, smartphones, tablets, and even mobile phones.
Thanks to fluid grids that are responsive and high-quality visual media, pages load in seconds. It is easier for visitors to stay longer on sites that load quickly than pages that take long.
Has been found that 53 percent will leave a website when pages take too long to load or are not responsive. It was also found that visitors who load websites quickly stay engaged for longer periods and see an increase in conversion rates.
Lower Bounce Rates
Bounce rate is the percentage of users who leave a website after visiting only one page.
The bounce rate can be reduced by having a website that loads quickly and is well designed. If visitors spend more time on your site they are more likely to visit other pages and learn more about you, your business and check out your products.
Improves Conversion
A great website design will give you power over the eyes of your audience and enable you to direct them exactly where you want them.
This allows you to direct traffic to promotions, special offers and calls for action. Customers can find buttons and other clickable elements easily. You will enhance the user experience for your customers and see higher conversion rates.
***
iOnline – the best web design gold coast & Development Agency – offers professional web design services. This will help increase website visits, boost your sales, and exceed your business goals.