Greggs and Primark have unveiled their collaborative 11-piece fashion range, ahead of its nationwide launch in Primark stores this Saturday.
The limited-edition collection, featuring everything from bucket hats to sliders and hoodies, will be available in 60 Primark stores in the UK, until stocks last.
This is the first time the two high-street stalwarts have collaborated, with the exclusive pieces set to go on sales this weekend with prices ranging from £7 to £16.
To celebrate the collaborative fashion range, Greggs and Primark have opened a first-of-its-kind fashion boutique in London, offering fans an exclusive ‘first look’ at the brand-new collection and a chance to get their hands on free samples before the rest of the nation.
Greggs and Primark have unveiled their collaborative 11-piece fashion range, ahead of its nationwide launch in Primark stores this Saturday.
The limited-edition collection, featuring everything from bucket hats to sliders and hoodies, will be available in 60 Primark stores in the UK, until stocks last.
Greggs workers tend to wear black polo shirts and red aprons – and often wear caps and hair nets too
It comes as the brands announced there a new 130-seat ‘Tasty by Greggs’ café in Primark Birmingham
Shoppers spotted mannequins in Primark storefronts holding Greggs sausage rolls and steak bakes in window displays.
The two brands will also open an appointment-only boutique on London’s Dean Street in Soho on 17th and 18th February, allowing eager fans a chance to select items for free ahead of the collection going on general sale.
Greggs business development director Raymond Reynolds said: ‘Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK – so that fans can quite literally show their love for Greggs on their sleeves.
Sausage roll chic! The Primark x Greggs range in full
Greggs Black T-Shirt £8
This premium black crewneck T-shirt features the nation’s most famous pastry – the Greggs Vegan Sausage Roll. The jersey fabric is made from 100% cotton, giving maximum comfort without compromising on style.
Greggs Blue T-Shirt £8
Combining one layer of cotton with 96 layers of tasty, this blue crewneck T-shirt keeps it simply scrumptious, featuring a small Greggs logo on the front and stretched vertical logo design on the back.
Greggs Black Hoodie £16
This relaxed fit hoodie comes in a sleek black design with a Greggs logo on the chest. Relaxation has never looked so appetising.
Greggs Black Tracksuit Bottoms £14
Complete your lounge look with the Greggs black tracksuit bottoms, featuring logo designs on the pocket and leg. Pair them with the matching hoodie for a full tracksuit, and maximum cosiness
Greggs Ecru Hoodie £16
Snug as a sausage roll, this Greggs hoodie also comes in a warm ecru shade. Show your commitment to baked goods with the ‘it’s a pastry thing’ mantra that’s emblazoned on the sleeve
Greggs Grey Sweatshirt £14
The Greggs crewneck sweatshirt is business in front, pastry at the back. Featuring the classic Greggs logo on the chest, with a trio of punchy logos on the back
Greggs Trainers £16
Combining sport with style, these Greggs trainers will have you ‘running’ for your nearest Primark
Greggs Sliders £8
Slide in to your local Greggs branch in style with the this hot take on the classic sandal design in a fresh white, yellow and blue.
Greggs Socks (pack of five) £7
Those looking to complete the socks and slider combo needn’t look any further, thanks to Greggs’ pastry-inspired five-piece sock selection
Greggs Bucket Hat £8
The Greggs Bucket Hat features a simple black outer design with a reversible blue logo-filled lining. Perfect for festival goers and superfans alike.
Greggs Underpants (pack of two) £7
Greggs two-piece underpants set combines a repeat sausage roll design with a set of vibrant blue briefs, a perfect novelty present for pastry fans
‘We’ve got some great pieces that we can’t wait to share.
‘Our “Tasty by Greggs” café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.’
Tim Kelly, director of new business development at Primark, added: ‘We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love.
‘We’re thrilled to have teamed up with Greggs to bring the Tasty Cafe to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.’
This is the first time the two high-street stalwarts have collaborated, with the exclusive pieces set to go on sales this weekend with prices ranging from £7 to £16.
A model wears the grey Greggs jumper, featuring the classic Greggs logo on the chest, with a trio of punchy logos on the back
Sausage roll chic! A model poses in the blue T-shirt which looks like could be worn by staff in the bakery
Cosy time! The relaxed fit hoodie comes in a sleek black design with a Greggs logo on the chest
Models have even been seen posing with the sausage roles as part of the sleek new range
Iconic! One T-shirt features the vegan sausage roll with the slogan ‘iconic’
In January, Greggs delighted fans with the return of its popular Sausage, Bean and Cheese Melt.
The much loved pastry has returned to the shop’s menu and is available nationwide.
It’s priced from £1.65, and can also be ordered via Click & Collect through the Greggs App or website and via Just Eat.
The new Bake marks yet another scrumptious addition to the on-the-go retailer’s increasingly popular range, following the 2019 debut of the Vegan Sausage Roll, 2020’s hearty Vegan Steak Bake and the Vegan Sausage, Bean and CheeZe Melt that took customers by storm this summer.
There will also be a new 130-seat ‘Tasty by Greggs’ cafe in Primark Birmingham opening on 12th February, a video shared across Greggs and Primark’s social media channels revealed
The two brands will also open an appointment-only boutique on London’s Dean Street in Soho on 17th and 18th February, allowing eager fans a chance to select items for free ahead of the collection going on general sale
It comes as shoppers spotted mannequins in Primark storefronts holding Greggs sausage rolls and steak bakes in window displays
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