Nike WILL ‘remain committed to Chelsea and not pull the plug on their £900m deal’ amid Roman Abramovich sanctions, after shirt sponsors Three suspended relations with crisis-hit Premier League side
- Nike will remained committed to Chelsea following their owner’s recent sanction
- Roman Abramovich was sanctioned with an asset freeze by UK government
- Shirt sponsors Three severed ties with London club after their sanction
Nike will remain committed to Chelsea FC amid Roman Abramovich’s recent sanction by the UK government.
It’s understood that the multinational corporation will not cut relations with the London club, despite shirt sponsor Three doing so last week and asking for their logo to be removed from the kits.
The Blues signed a kit deal with Nike in 2016 lasting 15 years, which is reported to be worth an estimated £60m a season.
This would be a massive blow for the Blues, with the deal being worth around £900 million across it’s 15 year contract.
However, according to The Athletic, Nike will not be cutting ties with Chelsea.
Amongst other rules, the club have been banned from selling tickets or merchandise for the foreseeable future.
As figured out by football experts at OLBG, the club could stand to lose over £600,000 per game with fans not being allowed into the stadium.
Given Chelsea’s five remaining home games for the season, this would amount to a loss of at least £3 million if left unresolved before May.
Nike will reportedly not cut ties with Chelsea amid Roman Abramovich’s recent sanctions
Abramovich was sanctioned by the UK government on Thursday morning following his ties to Vladimir Putin – meaning his assets have been frozen and he must undergo a travel ban.
After shirt sponsor Three cut relations with the London club, there was a growing worry that kit manufacturers Nike might do the same.
The telecommunications company wanted Chelsea to remove their logo from the club kits just hours before kick-off against Norwich on Thursday.
Chelsea owner Roman Abramovich was sanctioned by the UK government earlier in the week
A statement read: ‘In light of the Government’s recently-announced sanctions, we have requested Chelsea Football Club temporarily suspend our sponsorship of the club including the removal our brand from the and around the stadium until further notice.
‘We recognise that this decision will impact the many fans who follow the their team passionately.
‘However, we feel that given the circumstance, and the Government sanction that is in place, it is the right thing to do.
Chelsea’s future remains in doubt as sponsors continue to pull out of relations with the club
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