Instagram is rolling out a feature that will let users upload their Stories to Facebook.
After being tested in Portugal last month, the feature appeared for US users soon after and Facebook has this week confirmed it will be rolled out globally.
The move appears to be part of Facebook’s larger attempt to bring the success its had with Stories features on other platforms to company’s flagship social network.
The move (pictured) appears to be part of Facebook’s larger attempt to bring the success its had with Stories features on other platforms to company’s flagship social network
For those who have it already, the feature is located on the top right of the page below notifications and above the trending news links.
‘You now have the option to share your Instagram Stories to your Facebook Stories’, a Facebook spokesperson told TechCrunch.
‘We’re always working to make it easier to share any moment with the people who matter to you.’
Currently users are not able to post Facebook Stories to Instagram but this could potentially be built in the future.
The only exception is businesses as they currently do not have access to Facebook stories.
Last month Instagram confirmed its testing the feature to Mashable but didn’t share any other information.
Facebook has been aggressively pushing Stories onto all of its platforms.
In August Facebook announced it’s bringing Stories to the desktop.
The company has previously added stories to Instagram, Messenger, WhatsApp and the Facebook mobile app, but this marked the first time the feature will be on the desktop site.
Facebook Stories were introduced globally in March 2017 after testing the feature in Ireland.
Initially, users could only share to friends or groups of friends.
People first noticed the update last month (pictured). For those who have it already, the feature is located on the top right of the page below notifications and above the trending news links
The feature was eventually updated to include public sharing – a move that some reviewers said caused their engagement to skyrocket higher than engagement on typical newsfeed posts.
Yet Stories hasn’t been a huge success for the company.
Facebook users have taken to social media to point out that they wouldn’t see a single Story posted despite having hundreds or thousands of people on their friends list.
Critics have largely called it a failure, and user ship has been so low that in April the company began displaying grayed-out icons in the Stories section of the app to make it seem less empty.
Many called the introduction of Stories to the newsfeed a last-ditch effort to get the feature to catch on with Facebook users.
Critics are saying the same about the move to cross post Instagram Stories to Facebook.
Facebook Stories (pictured) were introduced globally in March 2017 after testing the feature in Ireland. Initially, users could only share to friends or groups of friends