KVD Beauty releases Good Apple Lightweight Full-Coverage Concealer

An iconic beauty brand has released its highly anticipated long-wear concealer to banish dark undereye circles and fine lines for a full 24 hours.

KVD Beauty released the Good Apple Skin-Perfecting Foundation Balm with immediate success, so it has now turned the transformational formula into a full coverage concealer.  

This ‘game-changing’ Good Apple Concealer ($42) is packed with ultra-concentrated InterLace Pigments that seamlessly spread over the skin for crease-resistant coverage and maximum vibrancy. 

It’s infused with antioxidant-rich apple extract to nourish the delicate eye area and raspberry stem cells to help provide all-day hydration.

According to the brand the Good Apple Concealer gives you skin like a juicy apple: smooth on the outside, hydrated on the inside.   

There are 32 shades on offer at Sephora with an average rating of 4.4 stars out of five.

‘This really is beautiful lightweight and full coverage. Beautiful consistency. Doesn’t cake… I’m 43 so have a few wrinkles and dark circles and this doesn’t sit in any creases,’ one woman wrote online.

Transformation photos showing women using the product are extremely eye-opening, with creases, fine lines and all manner of darkness completely covered up with a swipe of the applicator

‘My new favourite concealer! Concealer is my must-have beauty product and I have been a Shape Tape fan for a long time (which I do still love), but this one takes the cake,’ said another.

‘I used this to cover some redness and under eye dark circles. My first impression was how well it blended and covered hyperpigmentation,’ wrote a third.

Another said: ‘As I first opened the box, I love the cute, sleek packaging. The finger-like applicator really makes it easy to add product in troubling areas such as below the eyes and around the nose. The concealer itself makes my skin look flawless with its natural, matte finish’.

Transformation photos showing women using the product are extremely eye-opening, with creases, fine lines and all manner of darkness completely covered up with a swipe of the applicator.