A surf shop has come under fire after a promotion encouraged customers to ‘pay with pain’ resulting in a string of cuts, x-rays and broken bones.
Ozmosis, an Australian surf store with locations in New South Wales, the ACT, Victoria and Western Australia, have been running promotions encouraging customers to perform crazy tricks on BMX bikes, surfboards and skateboards to get discounts.
‘Pay with Pain. Come in, show us your scars, get deals #paywithpain’ the promotion on the homepage of the company website reads.
People have accepted the challenge, with many sending in pictures of lacerated fingers, post-operated limbs and other stomach-churning injuries.
Ozmosis, an Australian surf store, have been running promotions encouraging customers to perform crazy tricks on BMX bikes, surfboards and skateboards to get discounts
‘Pay with Pain. Come in, show us your scars, get deals #paywithpain’ the promotion on the homepage of the company website reads
Customers have been able to pose in store with a ‘Pay with Pain’ frame following their discount
The images on the website show a surfer with a series of cuts to his shoulder emblazoned with promotional text.
‘We accept all major credit cards, scars, scrapes, breaks and bruises.’
The designated ‘Pay with Pain’ section of the website has a compilation video of surfers and skaters hurting themselves combined with images sent in by customers encouraged to share their stories with the #paywithpain hashtag.
Customers can save money displaying their injuries in two ways. People can post their cuts and scars to Facebook and Instagram using the hashtag to get a unique discount code, or can come in store and show off their breaks and bruises for 20% off RipCurl merchandise if they spend over $80.
The images on the website show a surfer with a series of cuts to his shoulder emblazoned with promotional text
Hundreds of images have been posted to Facebook and Instagram by users, ranging from people with old scars from operations to kids with casts over newly broken bones
Customers have been able to pose in store with a ‘Pay with Pain’ frame following their discount
Hundreds of images have been posted to Facebook and Instagram by users, ranging from people with old scars from operations to kids with casts over newly broken bones.
Customers have been able to pose in store with a ‘Pay with Pain’ frame following their discount.
People have taken to social media to express their concern with the promotion, with one person labelling it as ‘very insensitive.’
Hundreds of images have been posted to Facebook and Instagram by users, ranging from people with old scars from operations to kids with casts over newly broken bones
Customers have been able to pose in store with a ‘Pay with Pain’ frame following their discount
‘Is it me or this is really, really awful?’ one person tweeted with an image of the surfer with a lacerated shoulder.
‘I have a double layer c-section scar. Surely that’s good for a crocheted bralette or shell necklace…’ another person said.
‘I can think of no way that this will have unintended side effects,’ a social media user replied.
The ‘Pay with Pain’ promotion ends on Saturday. Daily Mail Australia has reached out to Ozmosis for comment.