Hamburger Helper is the latest company whose social media account is bringing the sass.
Earlier this week, the brand had a quick-witted reply for a Twitter user who made a sexist remark about a woman’s cooking abilities.
Their reply has quickly gone viral, garnering over a quarter of a million likes and a bunch of pun-filled replies from amused admirers.
Dinner theater: Twitter drama unfolded shortly after an unidentified woman shared this photo of her dinner on Snapchat, joking about how she was being wifely by cooking
Cook your own dinner: One of her followers, a man named Chris, tweeted the image and snarked that making Hamburger Helper doesn’t make a woman ‘wife material’
The Twitter drama began to unfold on Monday when a Nashville, Tennessee man named Chris made the sexist remark.
A woman he knew had shared a picture on Snapchat of a skillet on a stove, which was filled with Hamburger Helper that she was cooking.
Most Hamburger Helper dishes come with pasta and seasoning in a box, which is added to ground beef or chicken that the cooks make themselves.
The Snapchat image had been captioned ‘wife me’ by the woman who shared it. But the man, Chris, was not impressed with her as a wife.
You tell ’em! Hamburger Helper’s Twitter account chimed in to point out that Chris’ tweet indicated he wasn’t exactly ‘husband material’
Approval: The reply got thousands of likes and comments
Too funny: Everyone seemed to love the sassy retort
‘PSA: Knowing how to mix Hamburger Helper doesn’t make you wife material,’ her wrote, at once insulting the woman, scoffing at Hamburger Helper, and sending a message that a woman needs to be able to cook good food from scratch in order to be worthy of being married.
People were not impressed — particularly not the social media manager behind Hamburger Helper’s account.
On Wednesday, they replied: ‘And this makes you husband material?’
The comeback was widely applauded by other Twitter users, who were amused by the cheeky way the man was put down. Many shared their appreciation with Hamburger Helper jokes.
Food jokes: Some made jokes, quipping about how the Hambuger Helper account roasted the Twitter user
Pun-tastic: This man doesn’t like it when his dinner burns, but when Hamburger Helper comes up with a sick comeback, it’s great
Genius: One man joked that ‘this is the sound of one hand clapping back’, referencing the brand’s mascot and an old Japanese riddle
Loving it: Twitter tends to approve when social media accounts for big brands go off-script
‘I didn’t know hamburger helper did roasts too,’ wrote one. ‘I did not know Hamburger Helper could be so salty!’ wrote another.
Normally I don’t like it when the Helper burns, but…’ said one more.
‘This is the sound of one hand clapping back,’ tweeted a man named Will McAuliffe, cleverly referencing the famous Japanese philosophical riddle ‘What is the sound of one hand clapping?’ and the fact that the Hamburger Helper mascot is a single gloved hand.