She’s been wowing fans with her svelte appearance of late in an array of form-fitting looks.
And Holly Willoughby, 36, continued to showcase her recent weight loss in a series of new images to celebrate the launch of Diet Coke’s new limited-edition pack designs inspired by beauty, fashion, music and travel.
The blonde bombshell – who was announced as the new face of carbonated beverage earlier this year – highlighted her narrow waist in a striking red silk A-line bell skirt while she playfully twirled around for the shot.
Red hot: Holly Willoughby, 36, continued to showcase her recent weight loss in a series of new images to celebrate the launch of Diet Coke’s new limited-edition pack designs inspired by beauty, fashion, music and travel
This Morning presenter Holly oozed glamour as her statement piece skimmed her thighs and hinted at her lean legs.
She teamed the eye-catching piece with a fitted white three-length sleeved knit which brought her 50s inspired ensemble together.
The mother-of-three added inches to her statuesque frame with her black patent leather stilettos while working her trademark tresses into a deep parting and soft Hollywood wave.
Holly continued her sophisticated display as she worked a bold red lip and feline flick as she sipped on a Diet Coke in another flirty snap.
Sensational: The blonde bombshell – who was announced as the new face of carbonated beverage earlier this year – worked her trademark tresses into a deep parting and soft Hollywood wave
The photos ties in with brand’s new on-pack promotion offering fans the chance to win £5,000 every day for six weeks to spend on a dream purchase.
Speaking about the new series of images, Holly commented: ‘I love playing with beauty and fashion, so to bring these stunning Diet Coke designs to life was really fun.’
Her latest shot with the brand comes after she was announced as Diet Coke’s brand ambassador in January 2017 and has been working with them in the UK to support the Get The Gang Back Together Campaign, which encourages friends to get together more often.
At the time, Holly opened up about how excited she was to be apart of the new partnership: ‘I’ve always been a big Diet Coke fan, right from the original “Break” ads we all remember with great fondness.
All smiles: Holly continued her sophisticated display as she worked a bold red lip and feline flick as she sipped on a Diet Coke in another flirty snap
Feeling flirty: She showcased her red manicure as she held onto the bottle with aplomb
‘The brand is well known for celebrating friendship, fashion and fun, which are all very important to me. I’m excited to be involved!’
Holly’s sartorial display comes after she shared a snap in a stylish £29.99 H&M skirt on Monday – which has since sold out.
Fans were sent wild over the incredible snap, lavishing praise on Holly’s stylish look, lauding her as a ‘style icon’ with one even commenting ‘I want to look like her every day!’
New campaign: The photos ties in with brand’s new on-pack promotion offering fans the chance to win £5,000 every day for six weeks to spend on a dream purchase
Excited: Speaking about the new series of images, Holly commented: ‘I love playing with beauty and fashion, so to bring these stunning Diet Coke designs to life was really fun’
The beauty looked incredible in the number, which displayed her tiny midriff and toned figure to perfection while still retaining her usual ladylike glamour.
The This Morning presenter styled the skirt, which was pleated with red floral accents, with a matching red jumper complete with structured sleeves.
Whilst Holly has retained her hourglass physique, over the summer she stunned fans with her honed figure and has reportedly been training with Lynne Robinson, director of top National Pilates Centre.
Gorgeous: Holly continued to flaunt her whittled down waist as she shared a snap in a sold out £29.99 H&M skirt on Monday
Blooming lovely! Whilst Holly has retained her hourglass physique, over the summer she stunned fans with her honed figure and has reportedly been training with Lynne Robinson, director of top National Pilates Centre
It’s claimed that mother-of-three Holly has been focusing on her core strength and her stomach thanks to exercise including assisted curl ups.
Lynne told MailOnline: ‘Pilates is both mind and body training. It is a fabulous method for improving your posture, making your breathing more efficient and for working on your core stability.
‘It’s a great way to tone up and streamline your body. As you have to focus on your movements, it’s also a great way to relax.’
Work it out: It’s claimed that mother-of-three Holly has been focusing on her core strength and her stomach thanks to exercise including assisted curl ups