German supermarket giant Kaufland has started scoping for new sites in most Australian cities after announcing it had paid $25 million for a site in Adelaide.
Advertisements listed on Seek by the company detail the need for property developers in major capital cities across Australia.
Kaufland, the world’s fourth-largest retailer, has begun seeking sites in Melbourne, Sydney’s Parramatta and western suburbs, Brisbane and Adelaide.
The supermarket requires developers to ‘research, seek out, negotiate, and finalise suitable property development sites for future Kaufland retail stores’.
German supermarket giant Kaufland is opening its doors in Australia for the first time, with a new store set for Adelaide
Kaufland stocks thousands of household brands and products, from chocolate to car supplies and televisions
The company is also seeking retail executives to join the fast-growing chain, which hopes to break into Australia’s $90 million grocery sector.
Kaufland, a warehouse style supermarket, is five times bigger than Coles or Woolworths and is similar to Costco.
The supermarket is part of the Schwarz Group, which owns Lidl, and has never opened in an English speaking country.
Kaufland stocks thousands of household brands and products, from chocolate to car supplies and televisions
Kaufland, a warehouse style supermarket, is five times bigger than Coles or Woolworths and is similar to Costco
The German giant is extremely popular in eastern and central Europe countries with more than 1230 stores.
The Adelaide store, on the Anzac Highway in Forestville, will stock around 60,000 products and covers around 36,000 square metres.
While other German competitor Aldi mainly stock their own brands, Kaufland stocks thousands of household brands and products, from chocolate to car supplies and televisions.
Kaufland, the world’s fourth-largest retailer, has begun seeking sites in Melbourne, Sydney’s Parramatta and western suburbs, Brisbane and Adelaide
Aldi currently holds a $9.3 billion share in the Australian grocery market, and retail experts claim Kaufland will need to open 20 stores to make a viable investment.
Kaufland was given $50 million by the Schwarz Group to begin profiling possible Australian sites, The Australian reports.
The move is set to put pressure on the already declining shares of both Coles and Woolworths.