Amazon founder Jeff Bezos has ‘christened’ the company’s new wind farm by smashing a bottle of champagne while standing on top of a 300ft (90m) turbine.
Footage of the stunt, which appears to have been recorded using a drone, gives a sweeping look of the new Texan wind farm which is currently Amazon’s largest renewable energy project.
The 53-year-old multi-billionaire flaunted the bottle-smashing video on Twitter – further shaping his new macho appearance which is a far cry from his nerdy look when he started Amazon in the mid-90s.
The footage starts with a close-up of Bezos before zooming out to show the size of the whole farm, which is located in Scurry County.
He tweeted the video with the caption: ‘Fun day christening Amazon’s latest wind farm. #RenewableEnergy’.
The farm has 100 turbines, each with a rota diameter double the wingspan of a Boeing 787, that can power 330,000 homes.
‘Investing in renewable energy is a win-win-win-win – it’s right for our customers, our communities, our business, and our planet,’ Kara Hurst, Amazon’s worldwide director of sustainability, said in a statement.
Ms Hurst said the company now has 18 wind and solar projects, with 35 still in the pipeline.
‘These are important steps toward reaching our long-term goal to power our global infrastructure using 100 per cent renewable energy,’ she said.
Amazon founder Jeff Bezos has opened his first wind farm by smashing a bottle of champagne while standing on top of a 300ft (90m) turbine (pictured)
Amazon boss and father-of-four Jeff Bezos in 1999, left and in July, right, after his dramatic makeover. Social media sites went into a frenzy as they compared Bezos – who is worth around £75 billion ($99bn) – with his previous image
In 2016 Amazon eliminated an estimated 55,000 tons of packaging as part of its Frustration-Free Packaging program.
However, just a few days ago Geenpeace criticised the company for being ‘one of the least transparent companies in the world in terms of its environmental performance’.
In July this year, Bezos uploaded an equally strange video of the Blue Origin’s huge new rocket facility in Florida in July for his first Instagram post.
The video, which appears to have been recorded using a drone, gives a sweeping look of the enormous facility’s exterior before zooming in on Bezos himself, who is sat on the building’s roof.
The video, which appears to have been recorded using a drone, gives a sweeping look of the new Texan wind farm which is currently Amazon’s largest renewable energy project
The 53-year-old multi-billionaire flaunted the bottle-smashing video on Twitter – further propagating his new macho appearance which is a far cry from his nerdy look when he started Amazon in the mid-90s
He tweeted the video with the caption ‘Fun day christening Amazon’s latest wind farm. #RenewableEnergy’
Propped nonchalantly in a camping chair and wearing aviator shades Musk holds a sign in one hand that reads: ‘Rocket factory coming soon’.
The first flight of the reusable rocket is planned for 2021.
It will be powered by Blue Origin’s BE-4 engine, and is intended to carry passengers as well as deliver orbital payloads.
Propped nonchalantly in a camping chair on the building’s roof and wearing aviator shades, the multi-billionaire, 53, holds a sign in one hand that reads: ‘Rocket factory coming soon’
When Bezos started Amazon he was running it from a garage at a house he had rented in Seattle.
The online giant caused a stir in July this year when he unveiled his new macho look.
Social media sites went into a frenzy as they compared Bezos – who is worth around £75 billion ($99bn) – with his previous image.
The footage starts with a close-up of Bezos before zooming out to show the size of the whole farm, which is located in Scurry County
Many remarked how the father of four looked younger and notably more muscular at a tech conference in Idaho. It is thought Bezos has become a health nut and regularly works out.
Economist Albert Ruiz said: ‘Jeff Bezos looks like he just stepped off the set of Fast And The Furious.’
Bezos famously wrote the business plan for Amazon while driving from New York to Seattle.
He originally listed 20 things he wanted to sell – but chose just books.
In 1999 he patented the idea of buying items with just one click – a decade before it was possible.