Kanye West files to trademark ‘YZYSPLY’ for online ordering services and retail stores

His ex-wife Kim Kardashian and their nine-year-old daughter North West lived it up at Paris Fashion Week 

And Kanye West may not be at the semi-annual extravaganza, but he seems to be planning his next big move.

The 44-year-old artist and his legal team have recently filed to trademark ‘YZYSPLY’ retail stores, online ordering services and online retail store services according to TMZ on Monday morning.

Paving the way: The entrepreneur has already used the Yeezy Supply name for years as a way to sell his limited-release sneakers and clothing

The entrepreneur has already used the Yeezy Supply name for years as a way to sell his limited-release sneakers and clothing.

However the publication claims that the new filing suggests that he is attempting to reach even wider with the possibility of physical brick-and-mortar stores.

TMZ reports that the trademark filing includes several clothing items including shirts, socks, hats, visors, tennis wear, and even g-strings in addition to accessories like headwear and footwear. 

Mall couture: However the publication claims that the new filing suggests that he is attempting to reach even wider with the possibility of physical brick-and-mortar stores, as he is seen at Paris Fashion Week in March 2020

Ticking: A screen grab of the current Yeezy Supply website

In demand: The Facebook page of Yeezy Supply is shown

Kanye has had a very successful deal with sportswear giant Adidas since 2015 with his Yeezy range.

In 2020 he signed a 10-year contract with American clothing giant The Gap as they began doing limited drops since last year including one in collaboration with Balenciaga released in February.

Meanwhile, Ye’s ex-wife Kim Kardashian and their daughter North enjoyed time at Paris Fashion Week. 

Trailblazer: Kanye has had a very successful deal with sportswear giant Adidas since 2015 with his Yeezy range, as a Yeezy Slide is shown

Flying high: In 2020 he signed a 10-year contract with American clothing giant The Gap as they began doing limited drops since last year including one in collaboration with Balenciaga released in February (pictured)

 The 41-year-old SKIMS mogul and nine-year-old daughter were excited tourists as they enjoyed a private tour of The Louvre in the city on Thursday.

The businesswoman and reality star shared snaps as she marvelled at the Mona Lisa during the visit, where her mother Kris Jenner also joined them. 

In one of the sweet selfies mother and daughter duo Kim and North pouted for a selfie and showed off the stunning ornate ceiling. 

Fun! Meanwhile, Ye’s ex-wife Kim Kardashian and their daughter North enjoyed time at Paris Fashion Week and even got a private tour of The Lourve on Thursday

In another North positioned herself to make it look like she was touching the top of the famous pyramid-shaped building. 

Kim also shared several shots inside the museum as they made their way around before taking a trip to the Eiffel tower with her brood.  

The trip to the iconic museum came just a day after earlier in the day North went viral for scribbling ‘STOP’ across her invitation to the the Jean Paul Gaultier show while sitting front row next to her mom.

Cute! In one touristy snap North positioned herself to make it look like she was touching the top of the famous pyramid-shaped building

Posing up a storm! Kim’s mother Kris joined them on the trip and posed in front of the paintings 

After getting her photo taken numerous times, the eldest of Kanye and Kim’s four children found a clever way to tell the world she was fed up with ‘people taking pictures of her,’ rather than focusing ‘on the show,’ according to her mother’s Instagram. 

In response to a video of the tween’s sassy move, posted by fashion exec Michail Pelêt, the reality star admitted she ‘didn’t realize until afterwards’ what North had done.

 ‘North I guess had it with the people taking pictures of her so she wrote on her invite STOP and held it up to the people taking pics and wanted them to just focus on the show,’ she captioned a slideshow of images from their outing as well as a video of North with her makeshift sign.