Animated videos are needed by both brands and consumers. The main thing is clearly defining the purpose of creating a video and choosing the right format. The animation content boom continues as it is an inexpensive and effective way to make a name for yourself.
Presentations, promos, and corporate films are moving to an animated format.
What is it about animation that more and more companies decide to use for business purposes? Let’s talk more about the reasons why you should select an animated video company to promote your brand.
The Animation is Suitable for the Realization of Any Ideas
If you are selling an idea or a product that is not yet available, it is much easier to explain its essence by using various video animation styles. It conveys all the necessary concepts.
In an animated video, you can move the plot to the past or the future, choose any colors and effects, and draw the character you need. The plot for an animated video is limited only to fantasy and marketing purposes.
The Animation Grabs Attention
One of the most important video animation benefits is that animated clips attract the viewers’ attention much more than other types of advertising. In addition, animated graphics often look brighter than videos with actors and live action, so this is another reason to use video animation.
When creating animation, you can use sound, graphics, and 2D or 3D technologies. In other words, you can create videos that will use several ways of presenting the information. Perception of information by using different tools allows the product to be more vivid and memorable.
The Animation Conveys the Message to the Audience
Since animated videos are usually not too long but capacious they can quickly and clearly convey all the necessary information to the audience with the help of visual images (like infographics or an animated character), text, and music.
The main thing is to seriously approach the choice of video format and write a good script. A high-quality animated explainer video will allow you to get the desired reaction from the audience.
The Animation is Cost Effective
Of course, it depends on the complexity of the video. But in any case, an animated clip does not require actors, a location for filming, the work of cameramen, costume designers, make-up artists, etc.
This means that the production of the video will take much less time and effort.
The cost of producing high-quality multimedia animated content can be several times lower than the cost of a traditional commercial. Of course, it all depends on the task, timing, and complexity of the animation. But on average, working with animation is more profitable.
So if you need more reasons to use video animation, then it’s an affordable price.
Animated Videos are Universal
Animation is a versatile marketing tool. This means that marketers can use this strategy in many different ways across all platforms. Animated videos can be featured on websites and even email newsletters.
Most online marketing campaigns include animation to effectively convey a brand’s message.
With the help of animated videos, it’s possible to advertise any product or service. Everything is limited only by your imagination and possibilities.
The Animation Can Be Edited
Imagine that you shot a video with the actors but after watching the finished clip you didn’t like something. To shoot a new video, you have to start all over again.
One of the best of video animation advantages is that after creating a movie, you can change the angle, the number of objects in the frame, the intensity and color of the light, and sometimes the physical properties of the objects.
In addition, digital object models can be used in future projects.
Editing animation after a series of approvals is an unpleasant process and requires additional costs. But still, it is poorly comparable in cost with the change of the film crew.
Conclusion
Animated videos for company promotion are a great way to share your brand story and explain complex ideas in simple language. Such videos are usually bright and dynamic, and they really work out.
According to statistics, on social networks, users share video content 12 times more often than text and images.
So, if you want to increase your brand awareness in the online space, a video is a great solution. And if you or your team isn’t already posting animated videos on social media, you’re potentially missing out on one of the fastest-growing segments in the digital space.