Outraged customers are calling out Netflix for an old tweet encouraging password sharing after the streaming service announced its upcoming crackdowns.
The company unveiled its plan to end to widespread account sharing this week — nearly six years after tweeting that ‘love is sharing a password.’
Critics have taken to Twitter to slam Netflix’s policy change, and many couldn’t resist referencing the resurfaced post from March 10, 2017.
‘This didn’t age well Netflix,’ one person pointed out, while someone else called it ‘one of the most poorly aged tweets on this platform.’
Another quoted Harvey Dent in ‘The Dark Knight,’ writing, ‘You either die a hero or [you] live long enough to see yourself become the villain.’
Netflix is facing backlash on Twitter this week after unveiling its plan to put an end to widespread account sharing
Nearly six years ago, the company tweeted that ‘love is sharing a password’
Critics have taken to Twitter to slam the streaming service’s policy change, and many couldn’t resist referencing its resurfaced ‘love’ tweet from March 10, 2017
Others focused on the love part of the tweet, with one user declaring: ‘Netflix has officially murdered love.’
‘Love is canceled apparently,’ another joked, while someone else posted a GIF of RuPaul’s Drag Race star Farrah Moan saying, ‘You don’t love me.’
Customers had no problem taking on the role of a scorned lover while accusing Netflix of being a ‘liar’ and ‘greedy.’
‘Love is DEAD and Netflix is soon to be too,’ one person predicted.
‘Netflix how dare you create this idiotic rule that is only beneficial to the nuclear family when half of America is divorced, have kids in college, and don’t necessarily live with their boyfriends and girlfriend[s],’ someone else responded.
‘Netflix isn’t that good to be so greedy,’ another insisted.
One former customer even went as far as posting a screenshot of his canceled account, writing, ‘This isn’t working out anymore, sorry.’
Netflix shared its plans to crack down on password sharing in a letter to shareholders, saying ‘widespread account sharing’ has exceeded over 100 million viewers.
Outraged customers focused on the love part of the poorly-aged tweet, with one user declaring: ‘Netflix has officially murdered love’
The streaming service stated that 2022 had been a ‘tough year’ due to its first subscriber loss in more than a decade — its customer base fell by 200,000 subscribers in the first quarter.
‘Today’s widespread account sharing undermines our long-term ability to invest in and improve Netflix, as well as build our business,’ the company said in its letter.
‘While our terms of use limit use of Netflix to a household, we recognize this is a change for members who share their account more broadly.’
Netflix, however, is aware some users will cancel their accounts, but those who are currently sharing can transfer profiles if they choose to open their own.
‘We believe the pattern will be similar to what we’ve seen in Latin America, with engagement growing over time as we continue to deliver a great slate of programming and borrowers sign up for their own accounts,’ the company told shareholders.
Netflix has been working to bring in more revenue, all while catering to consumers.
In November 2022, the company launched a ‘Basic with Ads’ option for $6.99 a month, compared to the ad-free version for $9.99 a month.
Advertisements, which are either 15 or 30 seconds long, play before and during shows and movies.
One former customer even went as far as posting a screenshot of his canceled account
Leading up to the recent ban on password sharing, the streaming service also revealed plans for a paid sharing option.
This will be for multiple users on the same account.
Under the new rules, people watching Netflix using someone else’s account will have to create their own logins and pay for their own access.
Testing of the new feature is already underway, with a platform-wide rollout expected to come into effect by the end of March.
To enable people to share an account, ‘paid sharing’ will be added, allowing multiple users but costing less than a full subscription.
Accounts already come with five ‘profiles,’ but these are solely for use by members of the same household.
‘Every account comes with five profiles that can be used by any member of the household,’ a Netflix spokesperson said.
The new option comes if people wish to share their Netflix account with friends and family living elsewhere.
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