Alicia Grande shares the secrets to Grande Cosmetics 15 year journey and lash serum success

SHOPPING – Contains affiliated content. Products featured in this Mail Best article are selected by our shopping writers. If you make a purchase using links on this page, DailyMail.com will earn an affiliate commission. Click here for more information.

When it comes to lash and brow growth, Grande Cosmetics’ GrandeLASH-MD Lash Enhancing Serum is the best-selling product in America with millions of repeat customers.

If you want to frame your eyes with luscious lashes and full brows, shoppers say you can trust Grande Cosmetics, which has now been in the business of making women feel more beautiful for 15 years. 

 As well as the often sell-out lash serum, Grande Cosmetics is famous for their 2-in-1 tinted brow gel and brow enhancing serum and a multi-tasking liquid eyeliner that doubles up as a lash growth serum.

More than 10 million bottles of the lash serum have been sold over the years thanks to women sharing the remarkable results they’ve had in growth after using it for just six weeks. 

The Grande Cosmetics website features thousands of reviews with photos as shoppers proudly show off longer, thicker lashes and brows after using the growth serum

Such is the demand for the serum as well as the brow, skin and hair products, you can find the brand at Ulta beauty and Sephora as well as buy direct from the Grande Cosmetics website for the best deals and auto-delivery. 

All the Grande Cosmetics products perform beyond customer’s expectations and the company has won more than 100 beauty awards since its inception. At this year’s prestigious Cosmetics Executive Women (CEW) awards, Alicia Grande was honored with the Female Founder award.

Alicia Grande is honored with a Female Founder award at the CEW Awards as they recognized the incredible work done by her beauty business Grande Cosmetics since its inception in 2008

Here, the beauty industry legend lets us into the secret of her beauty industry success in a post-win interview: 

What does it mean to you to receive the CEW Female Founder award?

‘This is truly the biggest honor I have received. It means that my hard work over the past 15 years has paid off. I spent most of my time mentoring my 97% female team and winning a leadership award of this magnitude means so much to me as a leader & CEO. I started this company in 2008 with the mission of empowering women to live their boldest life and am happy to say I wake up everyday with the same passion and mission I had 15 years ago.’

What does it take to be a great founder?

‘A great founder wakes up everyday with the word yes, not no. A great founder really wants to work with their employees to create a positive work culture because they recognize they really can’t do it all by themselves. I also always give people the recognition they deserve and give my employees guidance on where they are going with their careers.’

What was your first job in beauty?

‘At 16 years old I managed a flea market and it was the first time I was able to really interact with people and see their expressions from my beauty recommendations. Ever since then, I knew that this was the industry I wanted to be in.’

What is your leadership style?

‘I would say I have a participative leadership style. I don’t micromanage people and want my employees to be their own problem solvers so they can grow within the company. Most of my employees have been with me for a very long time and I love seeing them evolve & become leaders! I spend most of my time workshopping with my teams and they are always eager to bounce their ideas off me.’

Alicia uses her platform to give back through her philanthropy initiative, Grande Gives Back, raising over $800,000 for those in need.

Head to the Grande Cosmetics website now to check out the range of beauty products loved by millions of women across the States.