From our home décor to our dinner plates, the British obsession with all things Scandinavian shows no sign of slowing down.
And Morrisons has become the latest retailer to jump on the bandwagon, with a capsule collection comprising ultra-stylish homeware inspired by our Northern European neighbours.
Hot on the heels of upmarket interiors brands, the supermarket giant’s ‘Scandi chic’ offering is modelled on stylish minimalism but with purse-friendly price tags starting at just £2.50.
Morrisons are so confident in their new range, they believe their products can rival designer wares that cost almost twice as much. So can you tell which is which?
Morrisons has unveiled its new ‘Scandi chic’ capsule collection – so can you guess which is theirs? The supermarket’s tripod table lamp is just £15 (left), a snip of the price of this £100 Habitat Ash tripod table lamp (right)
The 40-piece collection includes a bamboo and linen table light that is a staggering six times cheaper than the luxury version.
Forty pieces will be included in the Morrisons Home ‘Scandi chic’ capsule collection, each inspired by modern designer labels such as BoConcept, Conran, Heals and Skandium.
Designers have used cottons and linens, woods sourced from acacia and bamboo, with tableware made from clay ceramic, glass and marble.
The range comes in a Scandinavian palette of natural tones, including whites, greys, and blacks – with splashes of charcoal grey and sulphur.
Perfect for displaying flowers, this Myrtle vase from Kelly Hoppen is an eye-watering £80 (left), while budget retailer Morrisons’ grey version is just £10 (right)
Taking inspiration from Scandinavian interiors, Morrisons designed this ceramic dipped glazed mug, just £3 (left) – while a similar style from Sarah Cihat will set you back £45 (right)
Can you guess which is more expensive? This London Clocks House Silent mantel Clock is £29.99 (right) compared to Morrisons’ £8 Standing Geo Clock (left)
Spot the difference! Morrirons’ geo embossed canister is a snip at £6 (left); but if you want to splash out you can snap up this Beau & Elliot Embossed Medium Storage Jar, £14.99 (right)
So hygge: This achingly cool Geo Cushion by Sophie Home is £55 from Skandium (left); but Morrisons are selling a strikingly similar style for a bargainous £8 (right)
This Aquanova Flint Soap Pump is £54 from Amara (left) but Morrisons have designed a trendy graphite version, just £5 from their new Scandi-inspired collection (right)
Save or splurge? These Harrods Riedel Wine Tumblers are £85 for a set of four (left) but the supermarket giant is hot on their heels with these Crystal Mixer Tumblers, £10 for four (right)