The fashion bar was set high for Kennedy Oaks Day at the Flemington Racecourse’s Birdcage.
Traditionally known as Ladies Day, celebrities rolled through the entrance into the private marquees on Thursday morning.
And while some stood out for all the wrong reasons, Jennifer Hawkins, Rebecca Harding and Rachael Finch were among those who looked feminine and on-trend.
Here, FEMAIL looks at some of the best-dressed celebrities of the Birdcage as Oaks Day gets well underway.
Whimsical in white: The Myer ambassador opted for a white and gold ensemble featuring a Roland Mouret dress, headpiece by Ezara/J and Oscar de la Renta earrings
Feminine in floral: Both Rebecca Harding and Rachael Finch opted for feminine frocks for Ladies Day – Rebecca opting for a chic mini from We Are Kindred
Yet again, Jennifer looked stunning – the former Miss Universe and Myer ambassador selected a Roland Mouret dress and white headpiece by Ezara/J.
Rebecca also wowed onlookers when she arrived at the Birdcage in the stunning $489 Elisabetta mini dress from We Are Kindred.
She paired the structured number with a bejewelled Viktoria Novak crown, a Mimco clutch and simple Tony Bianco heels.
Rachael Finch also kept it feminine and floral in a pink and purple midi dress with playful cutouts while Nadia Bartel bucked tradition and swapped pretty pastels for a bold red Atoir dress that featured a large statement frill along the neckline.
Elegant: Brooke Hogan also rocked the pink and red trend and paired her form-fitting pink dress with a chic hat from Melissa Jackson while Nikki Phillips wore a blue dress from Forever New and Nerida Winter hat
Simple yet chic: Pia Muehlenbeck kept it simple with her dress and accessorised with a large black hat and matching black heels
Others embracing a red palette included Lauren Phillips, who wore a sheer red dress stamped with floral prints, and Steph Claire Smith who kept it simple in a floral Réalisation Par dress.
Bachelor star Emily Simms and Laura Henshaw both opted for chic pink numbers – Emily in a lacy pink dress and Laura in a Demkiw waterfall dress and Kim Fletcher head piece.
Always one to embrace playful cuts and bright colours, Brooke Hogan arrived in an eye-popping yet elegant pink dress, red heels and a Melissa Jackson hat.