Woolshed on Hindley’s controversial promotion offering women free drinks based on their bra size

A popular pub has been blasted after a controversial promotion offering free drinks to women depending on their bra size, with the slogan ‘the bigger the better’. 

The Woolshed on Hindley in central Adelaide advertised a free drink special for patrons, at the price of them taking off their tops. 

‘Hanging your bra is uncomfortable, hang it up in the shed and let loose,’ the social media post read.

‘That means you as well boys.’

Female partygoers would receive one free drink for an A cup bra size, two free drinks for a B cup and three free drinks for a C cup.

Some patrons took to social media to slam the promotion, with the backlash forcing the Woolshed (pictured) to cancel the event and share a grovelling apology

Bras were hung from the walls inside the nightclub as a part of the campaign.

But some patrons took to social media to slam the promotion, with the backlash forcing the Woolshed to cancel the event and share a grovelling apology.

‘We would like to address the concerns that have been raised regarding a recent social media post shared by our nightclub,’ the Facebook post read.

‘We sincerely apologise for the fact that the post made some of our patrons feel uncomfortable and body-shamed as this was never our intention.

‘Based on the feedback from our community we have cancelled the promotion and are workshopping ideas for different promotions that promote a fun, safe and inclusive environment for all.’

‘Moving forward senior management will be reviewing all promotional activity to ensure that it creates an inclusive environment for all our patrons.’ 

One user commented it was a ‘terrible idea’, and that it was ‘seriously inappropriate stuff’.

‘Do you’s (sic) even work as a team to discuss what actually looks good for your business before letting stuff like this get posted?’ another wrote.

‘It’s very clearly a terrible idea. Doesn’t take much thinking to work that out.’

‘Whoever was in charge of promos needs to be fired’, a third wrote, ‘there’s loads of promo ideas that work but aren’t gonna (sic) upset customers.’ 

The venue was decked out with bras hung from the walls for the campaign (pictured) which received backlash on social media 

The Woolshed also came under fire recently for two similar controversial promotions which breached ‘community standards regarding responsible alcohol use’, as ruled by the Alcohol Beverages Advertising Code Scheme (ABAC).

The promotional post in 2019 read ‘I don’t really like tequila, but one shot won’t hurt’, followed by the text ‘three hours later’ and the video of a child dancing.

Another gave patrons the chance to win a $150 drinks voucher by tagging ‘someone who can relate to the struggles of a Sunday hangover’, accompanied with a graphic that read: ‘I think I sprained my liver’.

ABAC said the two posts breached standards within a national code due to children featuring in alcohol-related marketing and for encouraging binge drinking.