Ticketek saw record-breaking numbers on Wednesday when four million Taylor Swift fans ‘queued’ for a shot at tickets to her Aussie tour – but it was all for naught.
Just hours after fans were left disgruntled when pre-sale sold out, a Ticketek insider revealed they had all wasted their time, reports news.com.au.
Frustrated Swifties waited for hours with their browsers open believing they were holding a place in the queue, but it turns out there was never a line to begin with.
‘Everyone in the Ticketek lounge has an equal opportunity to get into the site regardless of when they have arrived,’ a spokesperson said, adding that it made the process ‘fair’.
Which means fans who logged into pre-sale 15 minutes beforehand had as good a chance getting a ticket as those who waited nine hours hunched over their laptops.
Ticketek saw record-breaking numbers on Wednesday when four million Taylor Swift, 33, (pictured) fans ‘queued’ for a shot at tickets to her Aussie tour – but it was all for naught
Just hours after fans were left disgruntled when pre-sale sold out within minutes, a Ticketek insider revealed they had all wasted their time, reports news.com.au
Ticketek’s official advice was to log on 15 minutes before the pre-sale started at 10am in Sydney and 2pm in Melbourne.
However, many may feel misled as the site also advised those who logged in early not to refresh the page lest they lose their place in the ‘queue’.
Daily Mail Australia has reached out to Ticketek for further comment.
Taylor, 33, booked just five shows across Sydney and Melbourne for her Eras Tour next year and some speculate it’s all in the name of good business.
Pre-sale tickets sold out within minutes on Wednesday as millions of fans rushed to nab their seat at the highly anticipated concert slated for February.
And Nine’s Entertainment Editor Richard Wilkins, 69, said it’d be bad for business if the pop star added more dates to her tour.
Frustrated Swifties waited for hours with their browsers open believing they were holding a place in the queue, but it turns out there was never a line to begin with
‘It’s good for her business to always have people wanting more, you wouldn’t want to have 10 shows and have half of them empty,’ he said on Wednesday.
‘That’s the modus operandi. It’s a seller’s ticket and she’s in the box seat. She has millions of fans around the world to keep satisfied.’
Ticketek informed Sydney fans at around 1.45pm via Twitter that ‘all general Frontier pre-sale tickets for Taylor Swift in Sydney are now sold out’.
They did state that some VIP Packages were still available.
However, fans should not fret as there will still be thousands of tickets available when more go on sale for the general public on Friday at 10am.
‘Everyone in the Ticketek lounge has an equal opportunity to get into the site regardless of when they have arrived,’ a spokesperson said, adding that it made the process ‘fair’
‘Make sure you’re prepared with your Ticketek account details and payment info, as there are lots of Swifties that are excited to Shake It Off this summer,’ Ticketek added.
It was a similar story over in Victoria when thousands of Melbourne fans attempted to secure their tickets at 2pm.
The Bad Blood hitmaker’s two shows at the MCG sold out in about 40 minutes.
‘Melbourne Taylor Swift show pre-sale tickets are sold out! Got into Ticketek only to see tickets were not available anymore for either dates!’ one fan tweeted.
Another cried they also weren’t having any luck trying to secure their tickets.
Despite hundreds of thousands of fans left furious after they were unable to score tickets, Nine’s Entertainment Editor Richard Wilkins, 69, (pictured) said it was a good business strategy for Taylor to not meet the demand
‘I’ve just been kicked out of the lounge for the second time, first in the Sydney presale after 4 hours (which I expected) but 37 minutes into the Melb one I’ve been booted from the page?’ they wrote.
Taylor will be performing five concerts in Australia in February, two in Melbourne and three in Sydney.
The Melbourne shows will be performed at the Melbourne Cricket Ground on February 16 and 17.
Swift will then fly to Sydney to perform over three consecutive nights at Accor Stadium, on February 23, 24 and 25.
Taylor will be performing five concerts in Australia in February during her Eras Tour, two in Melbourne and three in Sydney
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