The Bachelor’s Matt Agnew launches his own non-alcoholic beer brand with a VERY cheeky name

The Bachelor’s Matt Agnew has launched his own range of non-alcoholic beers. 

The astrophysicist-turned-influencer, 37, has been open about own decision to go sober, and recently announced he was dipping his toe into the beverage market by launching a brand called Pash. 

Matt launched the brand on his Instagram in June, saying it took about 18 months to create the product. 

‘I set out to create a beer that was bold and different. Something that everyone could embrace and enjoy,’ he wrote.

‘It a labour of love, it’s my passion, it’s my pash,’ he said. 

He also hosted a VIP launch party in Melbourne for Pash, with a star-studded guest list including influencer Tee Smyth, Khanh Ong, and comedian Dilruk Jayasinha. 

Matt said he enjoyed the ‘mental clarity’ of not drinking with the product going through many different ‘iterations’. 

Matt announced he started a sober journey two-years-ago, and reflected on his new lifestyle in March last year. 

Matt launched the brand on his Instagram in June, saying it took about 18 months to create the product. ‘I set out to create a beer that was bold and different. Something that everyone could embrace and enjoy,’ he wrote 

Posting a picture of himself smiling to Instagram, he wrote: ‘I haven’t spoken much publicly about the choice I made 2 years ago, but I was proud of myself for hitting this milestone and wanted to share.’ 

‘Everyone has their reasons for choosing not to drink alcohol. For me, drinking was putting an ever increasing strain on my mental health. I’ve felt much better making the choice to avoid it altogether.’

He said he wanted to break the stigma around quitting booze.

Matt announced he started a sober journey two-years-ago, and reflected on his new lifestyle in March last year. Pictured with friend Khanh Ong in October 2022

‘Alcohol is the only substance that people will ask why you *don’t* do it,’ he wrote.

‘I think it’s important to remind everyone that of course there’s no problems in having a drink, but equally there’s no problems in not having a drink either. Whatever the reason. Cheers to that.’

Matt rose to fame on The Bachelor back in 2019. He picked Chelsie McLeod but the couple soon split following the finale.  

If you or someone you know needs help, please call Lifeline on 13 11 14 or Beyond Blue on 1300 22 4636. 

Matt rose to fame on The Bachelor back in 2019. He picked Chelsie McLeod but the couple soon split following the finale. Pictured with finalist Abbie Chatfield